TITLE
The searchers: Leverage your life, leverage your career

ORGANIZATION/AUTHOR/FIRM
Woloshin, Mara M.A., APR, Fellow PRSA

SUMMARY
Although Mark Twain’s quip, “Work and play are words used to describe the same thing under different circumstances,” is true for most PR professionals, job satisfaction cannot be achieved passively.

So — other than by your paycheck — how do you evaluate your current position and its career-goals, life-balance potential? If you’re job searching, what should you be looking for?

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TITLE
Bringing the Boardroom to the Classroom: How to make academic-industry partnerships a success

ORGANIZATION/AUTHOR/FIRM
Gaschen, Dennis John, APR

SUMMARY
For years, America’s colleges and PRSA Chapters have created separate outreach PR programs designed to help nonprofit agencies. These initiatives have often existed in parallel universes — perhaps unaware of one another’s existence.

What if these two universes converged? Could partnerships be forged between the boardroom and the classroom? What would the outcome be? Many of those interviewed for this article believe collaborative efforts make sense and the benefits far outweigh the challenges.

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TITLE
Two Sides of the Mentoring Process

ORGANIZATION/AUTHOR/FIRM
West, Mary Beth APR

SUMMARY
David M. Bicofsky, APR, Fellow PRSA, and Mary Beth West, APR, met in June 1993 at a PRSSA National Committee meeting in Chicago. Bicofsky was then serving on the PRSA board of directors as PRSA/PRSSA board liaison. West, a student from the University of Tennessee, was serving as PRSSA’s national PR director.

From that meeting, the two made a mutual connection rooted in a strong commitment to the profession, and a decade-long mentoring relationship began that continues to this day. Here they each share their thoughts on mentoring and why it’s such an important relationship for both executive-level professionals and new practitioners alike.

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TITLE
Dressed For Success - And Copying Clips

ORGANIZATION/AUTHOR/FIRM
Ray, Gina

SUMMARY
This article relates a PR professional's first year in the field doing "grunt" work and how it helped her learn.

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TITLE
That Thing You D A Plethora of Possibilities

ORGANIZATION/AUTHOR/FIRM
Randall, Virginia

SUMMARY
"And what exactly is it you do?" is the second-worst question a PR person can hear. (The worst question is, as always: "Mike Wallace is in the lobby with a camera crew and wants to see you now, shall I send him up?"). The scope of our profession is such that even apparent PR gold mines like, say, promoting Sports Illustrated's Swimsuit Issue, need representation just as much as the Church of Wicca. "Public relations" scarcely covers the mix of marketing, promotion, and publishing involved. We selected 13 PR pros with unique positions and had them discuss their typical workday.

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TITLE
Sports Information: The Most Coveted, Ignored Profession

ORGANIZATION/AUTHOR/FIRM
Nick Neupauer

SUMMARY
While many communications graduates try desperately to enter the field of sports information, few courses are taught and little is said about this burgeoning part of public relations practice. The author presents a strategy to remedy that.

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