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Pitching Boot Camp

Winning Over Journalists and Bloggers in the New Media Landscape

This course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

Media pitching coach Michael Smart’s most popular workshop offers hundreds of intensely practical tips that will instantly boost your media and blog coverage. Those trained by Smart have scored coverage on the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”

You will learn:

  • How to take advantage of the upheaval in the media industry.
  • Eight “story boosters” that turn ordinary news into stories journalists and bloggers crave.
  • The anatomy of perfect phone and email pitches.
  • Foolproof ways to determine the correct journalists and bloggers to approach.
  • What to say or write to grab attention every time.
  • How pitching bloggers is similar to and different from pitching to other media.
  • The secret test journalists subconsciously apply to every pitch that has nothing to do with newsworthiness.
  • Four proven formulas for winning email pitch subject lines.
  • A specific pattern for knowing exactly when to follow up with your media contacts, and when not to.
  • What most annoys journalist and bloggers, and how to avoid it!

Interested in getting more information on Michael Smart’s related seminar, “Building Media Relationships,” also taking place in New York? Please visit hereFor a $150 discount on registration for both programs, use code SMART615.

Check out Michael's recent ComPRehension blog post, “This Makes Pitch Research Unnecessary.”


“Michael is extremely knowledgeable and uses great real-life examples to illustrate a point. The overall information is great, but Michael presents it well, too. Great workshop! I enjoyed learning everything and really loved the example pitches and being able to see the results of them.” — Lauren Ebner, Honda

“During our lunch break at Michael’s workshop, I applied what he’d taught us that morning and pitched a New York City TV affiliate. By the end of the workshop that day the producer let me know the story would work!” — Alexandra Sirota, HELP USA

“I immediately used Michael’s techniques to place our clients in The Washington Post and on the AP national wire, and my national media experience has elevated me within the firm. I’m now PR director, and I continue to use his formula for national media results weekly to help my team develop new angles and hooks. He provides savvy tips, backed up with a wide range of examples from his own experience, so you can tell the knowledge is there. His teaching style breaks it down to a step-by-step process, all specifics. Michael’s workshop has certainly enhanced my career. ” — Gary Griffin, Adams & Knight

“This is, by far, the best workshop I have attended in my years of communications. Michael masterfully combines theory, best practices, examples and formulas. I have what I need for tomorrow and my strategic planning.” — J. Mike Moore, Emory’s Goizueta Business School


Michael Smart

Photo of Michael Smart Smart has been landing top-tier coverage for 15 years. He also has trained more than 4,500 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.

Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit


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