Category: Techniques & Tactics
The Affordable Care Act is best known for the health insurance provisions recently upheld by the Supreme Court. However, the law’s implications reach far beyond expanded insurance coverage. It has helped propel a wave of private sector innovations to raise the quality and lower the cost of health care — all with significant implications for public relations. New health care delivery entities that go by the name of “accountable care organizations” and “patient-centered medical homes” are springing up across the country. In this webinar you will:
Chuck Alston, senior vice president, MSL Group
Alston specializes in health care communications and policy. He has conducted extensive research with patients and consumers about their perceptions of health care payment and delivery reform. His clients include the Robert Wood Johnson Foundation, the nation’s largest philanthropy devoted solely to health and health care, as well as hospitals, health systems and insurers. He is leading an Institute of Medicine research project on communicating about medical evidence.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
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