Category: Crisis & Reputation
Avoid looking like deer caught in the headlights when faced with an unanticipated crisis! This brown bag session will provide the necessary tools and techniques to help you prepare for worst-case scenarios. The co-authors of Emergency Public Relations: Crisis Management in a 3.0 World will tackle all angles of crisis management from brand salvaging to social media handling into simple steps.
In this brown bag session you will learn:
Bernstein is an internationally recognized expert in crisis communications. His career spans 30 years of public information and crisis communications. He was founder and president of PASE from 1979 until his retirement in 2010.
Cindy Rakowitz, CEO, Blackman Rakowitz Public Relations
Rakowitz is a highly respected, award-winning executive with more than twenty-five years’ experience in marketing, communications, public relations, promotions and product development.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.