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Crisis Communications: Riding the Waves of Sentiment, Analysis and Surviving

A Technology Section Brown Bag Discussion



Hosted by the Technology Section.

Availability
This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Crisis & Reputation

Avoid looking like deer caught in the headlights when faced with an unanticipated crisis! This brown bag session will provide the necessary tools and techniques to help you prepare for worst-case scenarios. The co-authors of Emergency Public Relations: Crisis Management in a 3.0 World will tackle all angles of crisis management from brand salvaging to social media handling into simple steps.

In this brown bag session you will learn:

  • How to create a comprehensive plan.
  • Message construction.
  • Media relations and reputation management.

Presenters

Alan B. Bernstein

Bernstein is an internationally recognized expert in crisis communications. His career spans 30 years of public information and crisis communications. He was founder and president of PASE from 1979 until his retirement in 2010.


Cindy Rakowitz, CEO, Blackman Rakowitz Public Relations

Rakowitz is a highly respected, award-winning executive with more than twenty-five years’ experience in marketing, communications, public relations, promotions and product development.

 


 
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