Category: Media Relations
This Course is not currently available. Email the Professional Development Department to inquire about future availability of this program.
In this complement to Michael Smart’s popular pitching workshop, you’ll cover a broader spectrum of media interactions. Learn how to identify and choose the media outlets that matter most to you. Use free resources to evaluate the influence of various blogs and online-only media. Learn shortcuts to evaluate media without spending all of your time in the media-monitoring mode.
Michael Smart’s course in March sold out, so don’t delay your registration.
Attend this new PRSA course and find out how to choose the right tools to identify the right journalists and bloggers, understand their work environment and learn how you can help them. A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn the steps to cement the relationship and get on the media’s radar screen to:
Interested in getting more information on Michael Smart’s related seminar, “Pitching Boot Camp,” also taking place in San Francisco? Please visit here. Save $150 when you register for both seminars with code SMART150.
Check out Michael's PRSA ComPRehension blog post, "How Adding One Word Changed a Snoozer Story to GMA-Worthy."
Michael Smart, principal, MichaelSMARTPR
Smart has been landing top-tier coverage for 13 years. He also has trained more than 4,500 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.