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25 Amazing Online Newsrooms

A Step-By-Step Guide on How These Companies Are Doing It Right


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

Online newsrooms are much more than an archive for journalists; they have become social, mobile, interactive and integrated communications headquarters. Whether it’s saving time and money on communications efforts, helping to defray marketing costs, or offering a content-rich and highly search-engine-optimized news resource, companies are achieving significant ROI with their online newsrooms.

This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom. You will:

  • See how companies like Toyota, Coca-Cola, UPS, and Walgreens are using their online newsrooms.
  • Learn the top 20 essential elements that every online newsroom should have.
  • See the most important features and functions of an online newsroom for journalists, investors and analysts and news consumers.
  • Understand why certain features are necessary and learn what not to do.

Presenter

Steve Momorella, owner and founder, TEKGROUP International

Photo of Steve Momorella Momorella has more than 18 years of direct Internet experience, ranging from programming to high-level design and consulting for numerous large corporations, including IBM, AOL and Ford Motor Company. Currently, he is responsible for the sales and marketing of TEKGROUP’s Online Newsroom Solution, which is used by well-known brands, including Toyota, Starbucks, Prudential, Walgreens, Lowes, Dunkin' Donuts, Ford, Sprint and many Fortune 500 companies.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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