Category: Accreditation Preparation & Maintenance
Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust. In this webinar, you’ll dive into these different models and theories, and come to understand them as components of the Knowledge, Skills and Abilities (KSAs) in the context of the Accredited in Public Relations (APR) Examination. You’ll also learn:
Jason S. Kirsch, APR, senior director, communications and brand engagement, Capital BlueCross
Kirsch is senior director, communications and brand, for Capital BlueCross. He currently serves as Accreditation co-chair for the PRSA Central Pennsylvania Chapter. His areas of expertise include brand management, corporate communications, media relations, marketing communications and digital marketing.
Bob Saline, APR, Fellow PRSA, president and CEO, PRWorks, Inc.
Saline is also the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter. His areas of expertise include strategic communications and research, issues management and media coaching.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.