With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. However, using the information to create actionable insights has been a challenge for communications professionals. Explore how to use big data to enhance the results of your communications programs.
Deirdre Breakenridge, CEO, Pure Performance Communications
A veteran in public relations and marketing, Breakenridge has counseled senior-level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank. Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012, and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR,” “PR 2.0: New Media, New Tools, New Audiences,” “The New PR Toolkit: Strategies for Successful Media Relations” and “Cyberbranding: Brand Building in the Digital Economy.”
Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.
Burke was named in PRWeek’s inaugural top “40 Under 40" list of U.S.-based public relations professionals, and is considered one of 25 women that rock social media. As president and CEO of Shonali Burke Consulting, Inc., she helps you take your business communication strategy from “corporate codswallop to community cool™.” She also is publisher of the popular public relations and digital media blog, "Waxing UnLyrical," as well as an adjunct faculty member at Johns Hopkins University, where she teaches a course on “not-for-profits in the digital age” in its M.A. in Communication program.
Adam Singer, product marketing manager, Google Analytics
Singer is also a marketing, media and PR industry speaker, tech consultant, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team, and over the course of his career, has provided online marketing strategy for B2B & B2C brands in a variety of industries including marketing technology, healthcare, manufacturing and advertising/subscription-based web startups. Singer and his campaigns have been cited by top media outlets such as TechCrunch, AdWeek, NY Times, and more for creative use of digital marketing and PR. Singer blogs at The Future Buzz — an award-winning blog and frequently-referenced source of what’s new in digital marketing.
Heather Whaling, president, Geben Communication
In this role, Whaling helps clients integrate traditional and digital PR to excel in today’s social world. Featured in Inc.com, Entrepreneur, BusinessWeek and Mashable, her focus on innovating PR best practices has helped Geben evolve into a highly respected, award-winning PR firm.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.