Category: Crisis & Reputation
Disease outbreaks and health issues have the potential to get significant news media and public attention. Spokespeople must be trained and versed in risk communication principles, with media “maps” to guide initial efforts, and the ability to use an array of communication channels. Glen Joseph Nowak, Ph.D., professor and director, Center for Health and Risk Communication, University of Georgia, and David Daigle, associate director, communications, Office of Public Health Preparedness and Response, Centers for Disease Control and Prevention, share lessons learned in preparing for and responding to crises, with an emphasis on public health examples.
Glen Joseph Nowak, Ph.D., professor and director, Center for Health and Risk Communication, University of Georgia
Previously, Dr. Nowak served as chief of media relations and director of communication for the National Immunization Program Centers at the CDC.
David Daigle, National Center for Immunization and Respiratory Diseases
Daigle directs communications and media relations for the office and is involved in crisis communication planning and response. He has also been deputy director of media relations at CDC.
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