Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Weak, bulleted key messages kill interviews, speeches and written communications because they add no context to the conversation, they fail to be quotable and they are generally empty words.
Come ready to write and speak as you are introduced to new methods of writing and delivering key messages. Prepare to throw out your old beliefs and adopt a new approach that will benefit you, your spokespeople and your employer for decades to come.
In this writing workshop, you will:
If you are a senior writer or create messages for your organization’s top leadership, you will benefit from this new approach to message development. If you serve as a spokesperson, CEO, or managing partner, or have strategic visibility within your company, you will benefit from understanding the power of effective messaging and your role in delivering words that resonate.
Gerard Braud, president and CEO, Braud Communications
Braud has passionately spent his entire career focused on the written and spoken word. Organizations on five continents rely on Braud to be their go-to expert for media training and crisis communications. Braud invented his “key message tree” writing and mind-mapping system as a way to improve the performance of his clients during interviews. The writing style is inspired by his own experience as a journalist conducting interviews, as well as a trainer trying to achieve a higher level of communications from spokespeople.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.