Category: Techniques & Tactics
Can you say spam?
In these days of spam filters, DVRs and delete keys, it’s getting harder and harder to reach readers with copy that pitches products and services.
Instead of pitching your products, try positioning your organization as an expert in your field with good content marketing writing. Content marketing — aka brand journalism — publishes and posts relevant, valuable, interesting information in owned, not rented, media.
Become the source of a fascinating stream of “news you can use,” and watch your prospects turn to you first when they need your products, services, programs and ideas. In this session, you will learn how to:
· Go beyond pitching to offering news you can use.
· Tap proven-in-the-lab techniques for getting your pieces read, shared and remembered.
· Structure content marketing pieces, from survey stories to speeches, from how-to articles to case studies.
Ann Wylie, president, Wylie Communications
Ann Wylie has been a content marketing writer since 2006, when she launched her popular online newsletter, Wylie’s Writing Tips. Today, more than 14,000 people subscribe to Wylie’s tips, and virtually all of her new clients are also e-zine subscribers. She also provides content marketing writing to clients, including Cassidian, Northern Trust, Sprint and Saint Luke’s Health System.
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