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Techniques & Tactics: Public Relations Training

Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.

A Path to Redemption for Public Speakers
April 2, 2015 | Webinar, On-Demand Available April 9
Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Strategies and Tactics for Effective Social Media Communications
April 29–30, 2015 | Course | Las Vegas, Nev.
Bring your laptop, join us at our Las Vegas digital training facility and raise your social media management skills to the next level. Top-rated emerging technologies instructor Eric Schwartzman shares the latest tip and tricks to help you update your digital communications skills and improve your social marketing engagement rates.
Photo of Eric Schwartzman
Featured Presenter:
Running Full-Steam Ahead with the Right Resume
April 30, 2015 | Course | New York, N.Y.
This interactive workshop will help you take your resume from good to great. You’ll also learn which resume mistakes to avoid that could immediately take you out of the running.
Sharing Your Story From The Ground Up
April 30, 2015 | Webinar, On-Demand Available May 7
“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Tap “the Most Powerful Form of Human Communication”
May 12, 2015 | Webinar, On-Demand Available May 19
Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. Learn to identify, develop and tell stories that will illustrate your points, communicate your messages and sell your products, services and ideas.
Photo of Ann Wylie
Featured Presenter:
Writing for Digital Readers
June 5, 2015 | Course | New York, N.Y.
Whether you write email, policy statements, customer service letters, proposals or complex requests to management, you will gain the insight and techniques you need to distinguish your writing.
Photo of Ken O’Quinn
Featured Presenter:
Master the Feature-Style Story Structure
June 23, 2015 | Webinar, On-Demand Available June 30
Learn a structure that can increase readership, understanding and satisfaction of your message. Hear about three elements of a great lead and five ways to avoid the "muddle in the middle."
Photo of Ann Wylie
Featured Presenter:
Essential Tips on How to Make Content More Relevant
July 14, 2015 | Webinar, On-Demand Available July 21
Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Featured Presenter:
Spice Up Your Headlines, Leads and Sound Bites With Wordplay
July 21, 2015 | Webinar, On-Demand Available July 28
Wordplay can help you captivate readers, get the media to steal your sound bites and make your messages more memorable. Learn techniques you can use to come up with the best headlines, leads and sound bites you’ve ever written.
Photo of Ann Wylie
Featured Presenter:
PR Isn’t Dead; It’s Poised for a Comeback
July 28, 2015 | Webinar, On-Demand Available Aug. 4
It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Craft Messages that Get Read & Remembered
Aug. 6, 2015 | Webinar, On-Demand Available Aug. 13
Learn how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Move People to Act
Sept. 15, 2015 | Webinar, On-Demand Available Sept. 22
The secret to writing persuasively is to position your messages in your audience’s best interest. Learn a four-step process for making your message more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:
Reach Nonreaders and Draw Readers in With Microcontent
Oct. 20, 2015 | Webinar, On-Demand Available Oct. 27
Learn how to use your display copy — headlines, links and subject lines — to pull readers into your copy, make your piece more inviting, and even communicate to flippers and skimmers.
Photo of Ann Wylie
Featured Presenter:
Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar
Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Featured Presenter:
Innovative Ideas Generate Great Results
On-Demand Webinar
Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar
The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Travel & Tourism Section
Creating a Sense of Place Online With Google Maps
On-Demand Section Webinar
Savvy travelers are simultaneously seeking fresh ways to discover and experience a destination's sense of place prior to departure. Join Evan Rapoport, product manager for Google Maps, as he discusses the latest advancements with Google Maps, and opportunities every public relations and marketing executive working with clients in the travel and tourism should know
A Path to Redemption for Public Speakers
On-Demand Webinar
Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Building a Foundation for Effective Communications
On-Demand Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Photo of Debbie Wetherhead
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