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Techniques & Tactics: Public Relations Training

Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.


Feb. 9 Tue.

How Scent, Taste and Touch Will Redefine Immersive PR
Feb. 9, 2016 | Webinar, On-Demand Available Feb. 16

Category: Techniques & Tactics

A handful of savvy organizations are incorporating unique scent, taste and touch elements into their PR plans to create multi-sensory magic. In this webinar, you’ll explore the intriguing and largely untapped world of sensory triggers that go well beyond typical sight and sound.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; Live Online


Feb. 11 Thu.

Delivering Your Story From Narrative and Design to Measurement
Feb. 11, 2016 | Webinar, On-Demand Available Feb. 18

Category: Techniques & Tactics

Today, storytelling requires a combination of creative writing and powerful visual imagery. In this webinar, you’ll learn how to embrace the new rules of communication when it comes to telling visual stories and solving problems through creative thinking and design.
Jason J. Sprenger, APR; Deirdre Breakenridge; Heather Whaling; Live Online


Feb. 17 Wed.

Make Every Piece You Write Easier to Read and Understand
Feb. 17, 2016 | Webinar, On-Demand Available Feb. 24 through March 9

Category: Techniques & Tactics

Academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it. But you’ll leave this session with “the numbers” you need to measurably improve your copy’s readability.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Feb. 23-24 Tue.–Wed.

Presented by PRSA and Wylie Communications
Feb. 23–24, 2016 | Course | Phoenix, Ariz.

Categories: Techniques & Tactics, Writing

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


March 22 Tue.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
March 22, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person


March 22 Tue.

Craft Messages that Get Read & Remembered
March 22, 2016 | Webinar, On-Demand Available March 29 through April 26

Categories: Techniques & Tactics, Writing

In this tight writing webinar, you’ll learn how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


April 28 Thu.

Get the Gobbledygook, Jargon and Gibberish Out of Your Copy
April 28, 2016 | Webinar, On-Demand Available May 5 through May 19

Category: Techniques & Tactics

Determine when to use jargon to streamline communication — and when to avoid it at all costs. Learn how to translate the language of your organization into the language of your readers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


May 11-12 Wed.–Thu.

Presented by PRSA and Wylie Communications
May 11–12, 2016 | Course | Chicago, Ill.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


May 19 Thu.

Tap Current Best Practices, From Lead to Boilerplate
May 19, 2016 | Webinar, On-Demand Available May 26 through June 9

Category: Techniques & Tactics

How can you make your PR messages stand out? Learn how to write PR pieces that take advantage of online distribution to accomplish all of your goals.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


June 23 Thu.

Go From Bleh to Brilliant
June 23, 2016 | Webinar, On-Demand Available June 30 through July 14

Category: Techniques & Tactics

“Killerbite: a very clever — but very brief — statement. A killer sound bite.” Learn how to make quotes crisp, clear and concise.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


On-Demand Webinar

Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar

Category: Techniques & Tactics

Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Featured Presenter:
Jim Holtje; On-Demand


On-Demand Webinar

Innovative Ideas Generate Great Results
On-Demand Webinar

Category: Techniques & Tactics

Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
Jeffrey Ory, APR, ABC; On-Demand


On-Demand Webinar

The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar

Category: Techniques & Tactics

The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Richard Spector; On-Demand


On-Demand Webinar

Shaping the Future of Visual Communications
On-Demand Webinar

Category: Techniques & Tactics

In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
Mike McDougall, APR, Fellow PRSA; Aimee J. Lewis; On-Demand


On-Demand Webinar

A Path to Redemption for Public Speakers
On-Demand Webinar

Category: Techniques & Tactics

Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

Sharing Your Story From The Ground Up
On-Demand Webinar

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Diane Gage Lofgren, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Essential Tips on How to Make Content More Relevant
On-Demand Webinar

Category: Techniques & Tactics

Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

PR Isn’t Dead; It’s Poised for a Comeback
On-Demand Webinar

Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Adele Cehrs; On-Demand


On-Demand Webinar

Tools and Tactics for Crowdsourcing Content With Industry Influencers and Your Community
On-Demand Webinar

Category: Techniques & Tactics

Demand for content continues to rise as marketing and communications professionals are challenged to satisfy the information needs of hungry consumers. This session will provide you with an influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it.
Photo of Lee Odden
Featured Presenter:
Lee Odden; On-Demand


On-Demand Webinar

How Public Relations Contributes to Decision Making in Big-Data Business
On-Demand Webinar

Category: Techniques & Tactics

Learn how even simple PR research and evaluation can guide the PR process, from understanding your organizational landscape to setting objectives, developing strategy and evaluating performance for continuous improvement.
Johna Burke; Mark Weiner; Cindy Villafranca; On-Demand


On-Demand Webinar

Employee Communications Section
Lessons From Show Business for Your Business
On-Demand Section Webinar

Category: Techniques & Tactics

Learn how to look at internal communications in a different way. You'll gain a simple, relatable model to use in tackling most any internal communications challenge. When in doubt, you'll be encouraged to ask yourself, "What would Ryan Gosling do?"
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

Using IMC Strategies and Tactics to Market Your Way Up the Ladder
On-Demand Webinar

Category: Techniques & Tactics

Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them.
Featured Presenter:
Eric Minor
Eric Minor; On-Demand

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