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Techniques & Tactics: Public Relations Training

Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.


June 5 Fri.

Writing for Digital Readers
June 5, 2015 | Course | New York, N.Y.

Categories: Techniques & Tactics, Writing

Whether you write email, policy statements, customer service letters, proposals or complex requests to management, you will gain the insight and techniques you need to distinguish your writing.
Photo of Ken O’Quinn
Featured Presenter:
Ken O’Quinn; In-Person


June 23 Tue.

Master the Feature-Style Story Structure
June 23, 2015 | Webinar, On-Demand Available June 30

Category: Techniques & Tactics

Learn a structure that can increase readership, understanding and satisfaction of your message. Hear about three elements of a great lead and five ways to avoid the "muddle in the middle."
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


July 14 Tue.

Essential Tips on How to Make Content More Relevant
July 14, 2015 | Webinar, On-Demand Available July 21

Category: Techniques & Tactics

Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Featured Presenter:
Stephen Dupont, APR; Live Online


July 21 Tue.

Spice Up Your Headlines, Leads and Sound Bites With Wordplay
July 21, 2015 | Webinar, On-Demand Available July 28

Category: Techniques & Tactics

Wordplay can help you captivate readers, get the media to steal your sound bites and make your messages more memorable. Learn techniques you can use to come up with the best headlines, leads and sound bites you’ve ever written.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


July 28 Tue.

PR Isn’t Dead; It’s Poised for a Comeback
July 28, 2015 | Webinar, On-Demand Available Aug. 4

Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Adele Cehrs; Live Online


Aug. 6 Thu.

Craft Messages that Get Read & Remembered
Aug. 6, 2015 | Webinar, On-Demand Available Aug. 13

Categories: Techniques & Tactics, Writing

Learn how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Sept. 3 Thu.

Tools and Tactics for Crowdsourcing Content With Industry Influencers and Your Community
Sept. 3, 2015 | Webinar, On-Demand Available Sept. 10

Category: Techniques & Tactics

Demand for content continues to rise as marketing and communications professionals are challenged to satisfy the information needs of hungry consumers. This session will provide you with an influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it.
Photo of Lee Odden
Featured Presenter:
Lee Odden; Live Online


Sept. 15 Tue.

Move People to Act
Sept. 15, 2015 | Webinar, On-Demand Available Sept. 22

Category: Techniques & Tactics

The secret to writing persuasively is to position your messages in your audience’s best interest. Learn a four-step process for making your message more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Sept. 25 Fri.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Sept. 25, 2015 | Course | New York, N.Y.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans Williams, Ph.D.
Featured Presenter:
Malayna Evans Williams, Ph.D.; In-Person


Oct. 8 Thu.

Enhance and Grow Your Communications and Marketing Efforts
Oct. 8, 2015 | Course | New York, N.Y.

Categories: Social Media, Techniques & Tactics

You’ll learn about how to expand your use of LinkedIn as a networking and social media tool to generate awareness for your organization, build thought leadership for yourself or others (clients, company executives), network with influencers, attract employees, and much more. By learning how to better use one of the fastest growing social media platforms, you’ll gain insight into how to build the personal brands of individuals in your organization, as well as for yourself.
Featured Presenter:
Stephen Dupont, APR; In-Person


Oct. 20 Tue.

Reach Nonreaders and Draw Readers in With Microcontent
Oct. 20, 2015 | Webinar, On-Demand Available Oct. 27

Category: Techniques & Tactics

Learn how to use your display copy — headlines, links and subject lines — to pull readers into your copy, make your piece more inviting, and even communicate to flippers and skimmers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


On-Demand Webinar

Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar

Category: Techniques & Tactics

Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Featured Presenter:
Jim Holtje; On-Demand


On-Demand Webinar

Innovative Ideas Generate Great Results
On-Demand Webinar

Category: Techniques & Tactics

Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
Jeffrey Ory, APR, ABC; On-Demand


On-Demand Webinar

The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar

Category: Techniques & Tactics

The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Richard Spector; On-Demand


On-Demand Webinar

Building a Foundation for Effective Communications
On-Demand Webinar

Category: Techniques & Tactics

How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Photo of Debbie Wetherhead
Featured Presenter:
Debbie Wetherhead; On-Demand


On-Demand Webinar

Shaping the Future of Visual Communications
On-Demand Webinar

Category: Techniques & Tactics

In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
Mike McDougall, APR; Aimee J. Lewis; On-Demand


On-Demand Webinar

A Path to Redemption for Public Speakers
On-Demand Webinar

Category: Techniques & Tactics

Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

Sharing Your Story From The Ground Up
On-Demand Webinar

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Diane Gage Lofgren, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Tap “the Most Powerful Form of Human Communication”
On-Demand Webinar

Category: Techniques & Tactics

Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. Learn to identify, develop and tell stories that will illustrate your points, communicate your messages and sell your products, services and ideas.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; On-Demand

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