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Upcoming Public Relations Training Events

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Sept. 26-27 Mon.–Tue.

Sept. 26–27, 2016 | Conference | San Francisco, Calif.
Join your colleagues in higher education communications for a new Counselors to Higher Education (CHE) event, taking place on the West Coast this September!

Sept. 28-29 Wed.–Thu.

Presented by PRSA and Wylie Communications
Sept. 28–29, 2016 | Course | New York, N.Y.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

Sept. 29 Thu.

Educators Academy
Incorporating today’s world into our lessons and identifying opportunities for collaboration
Sept. 29, 2016 | Section Webinar, On-Demand Available Oct. 6

Category: Techniques & Tactics

Learn the dynamics of using great initiatives and current community resources and merging those with your courses and students. Our speakers will give great examples of their own success in the community and building a bridge to the classroom.
Photo of Melissa D. Dodd, Ph.D.
Featured Presenter:
Melissa D. Dodd, Ph.D.; Lois Boynton; Gemma R. Puglisi; Karen Freberg, Ph.D.; Live Online

Sept. 29 Thu.

You Don’t Have to Be Big to Be Ready
Sept. 29, 2016 | Webinar, On-Demand Available Oct. 6

Category: Crisis & Reputation

We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area. Hear stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis.
Featured Presenter:
John Martin McDonald; Live Online

Sept. 30 Fri.

Develop Communications that Resonate Across Platforms, Influencers and Customers
Sept. 30, 2016 | Course | New York, N.Y.

Category: Communication Strategy

Build Your Content. Build Your Distribution. Build Your Influence.
Steve Radick; Caitlin Jamali; John P. Foley, Jr.; In-Person

Oct. 4 Tue.

The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know
Oct. 4, 2016 | Webinar, On-Demand Available Oct. 11

Category: Social Media

During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today.
Cathy Hackl; Lisa Buyer; Live Online

Oct. 11 Tue.

Association/Nonprofit Section
The Opportunity and Benefits of Going Viral
Oct. 11, 2016 | Webinar, On-Demand Available Oct. 18

Category: Communication Strategy

Organizations of any type, and in particular associations and nonprofits, must begin to shift towards an updated digital media strategy. To be more effective, digital messaging must begin to pivot; it should come from the perspective of the donor, advocate, member, or customer. Whether you're looking for new donor sources, desire to be more relevant to your membership, or compete in an overcrowded customer landscape, this webinar will give you plenty to consider as you begin to plan for the Fall and your 2017 calendar.
Photo of Peter Winters
Featured Presenter:
Peter Winters; Live Online

Oct. 13 Thu.

Financial Communications Section
Invest in Knowledge to Grow Opportunity
Oct. 13, 2016 | Section Webinar, On-Demand Available Oct. 20

Category: Leadership & Management

Join this session with practitioners representing academia, investor relations, nonprofit and government for an informative discussion on financial literacy. You’ll become better positioned to serve as a trusted adviser in the C-suite or at the board table.
Alexander V. Laskin; Matt Ragas, Ph.D.; Stacy Schubert; Live Online

Oct. 18 Tue.

A Global Affairs Committee Webinar
Oct. 18, 2016 | Webinar, On-Demand Available Oct. 25

Category: Emerging Trends

The implications of the Brexit vote, and similar populist and anti-globalist movements in other countries around the world, are far-reaching, both for the conduct of international business and for what we can learn about running campaigns that appeal to a very wide audience.
Photo of Quentin Alistair Langley
Featured Presenter:
Quentin Alistair Langley
Quentin Alistair Langley; Oliver S. Schmidt; Live Online

Oct. 20 Thu.

Reach Nonreaders and Draw Readers in with Display Copy
Oct. 20, 2016 | Webinar, On-Demand Available Oct. 27 through Nov. 11

Category: Techniques & Tactics

Learn how to use your display copy — headlines, decks and subheads — to pull readers into your copy, make your piece more inviting, and even communicate to flippers and skimmers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online

Oct. 21-25 Fri.–Tue.

Oct. 21–25, 2016 | Conference | Indianapolis, Ind.

Oct. 22 Sat.

Educators Academy
Oct. 22, 2016 | Course | Indianapolis, Ind.

Category: Emerging Trends

What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Oct. 23-25 Sun.–Tue.

Oct. 23–25, 2016 | Conference | Indianapolis, Ind.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Oct. 26 Wed.

Independent Practitioners Alliance
Oct. 26, 2016 | Interactive Discussion

Category: Techniques & Tactics

When we hear the title “recruiter” or “headhunter” most of us, as independent practitioners, tend to think it refers to someone looking for full-time employees, not someone would could be a tremendous resource for helping us land projects and fill our client pipeline. Headhunters also have their finger on the pulse of today’s marketplace and can provide tremendous insight into the types of fees being paid and what you should be charging for comparable services.
Photo of Dennis Spring
Featured Presenter:
Dennis Spring;

Nov. 2-3 Wed.–Thu.

Presented by PRSA and Wylie Communications
Nov. 2–3, 2016 | Course | Houston, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

Nov. 3 Thu.

Nov. 3, 2016 | Webinar, On-Demand Available Nov. 10

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Are you listening to your competitors and to audience perceptions? If not, you’re missing out on valuable brand-shaping conversations and potential business. Learn how to tell the big story by presenting big data and analytics in new and visually appealing formats.
Photo of Stacey Miller
Featured Presenter:
Stacey Miller
Stacey Miller; Live Online

Nov. 10 Thu.

Become a Trusted, Strategic Advisor
Nov. 10, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Leadership & Management

Learn how to develop behaviors and attitudes that attract management’s attention and get you invited into the decision-making process earlier. Find out about getting the boss to listen and incorporate communications advice into the planning, execution, follow-up, and evaluation of major business activities and decision-making.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; In-Person

Nov. 17 Thu.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Nov. 17, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person

Nov. 17 Thu.

Whoever Tells the Best Story Wins
Nov. 17, 2016 | Webinar, On-Demand Available Nov. 24 through Dec. 9

Category: Techniques & Tactics

Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. In this session, you’ll learn to engage readers’ hearts and minds through storytelling.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online

Nov. 18 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Nov. 18, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person

Dec. 2 Fri.

Use Live Video to Build Your Brand, Connect with Audiences, and Create Visually Engaging Stories
Dec. 2, 2016 | Course | New York, N.Y.

Categories: Emerging Trends, Social Media, Techniques & Tactics

Live video has taken the social media world by storm. Whether you are a B2B or B2C brand, an agency, or a public service or nonprofit organization, live streaming/live video should become a key part of your social communications strategy. During this seminar, you will learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media trend.
Photo of Cathy Hackl
Featured Presenter:
Cathy Hackl; In-Person

Dec. 5-6 Mon.–Tue.

Presented by PRSA and Ragan Communications
Dec. 5–6, 2016 | Conference | New York, N.Y.

Category: Social Media

Newest advances in PR measurement, media relations, PR storytelling, using potent new data for branding — and more — from global PR thought leaders.

Pre-Conference Workshops: Dec. 5
Main Conference: Dec. 6

  • Mine new PR data to analyze the five critical elements of your brand
  • Unravel the mysteries of PR research with a powerful survey instrument
  • How to create purposeful PR content that just might “go viral”
  • Write tight, compelling PR copy reporters can just grab and go with
  • Build a system to tightly connect PR reps with reporters on social media

Dec. 7 Wed.

Independent Practitioners Alliance
Dec. 7, 2016 | Webinar, On-Demand Available Dec. 14

Category: Techniques & Tactics

Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses.
Photo of J.W. Arnold, APR, Fellow PRSA
Featured Presenter:
J.W. Arnold, APR, Fellow PRSA
J.W. Arnold, APR, Fellow PRSA; Wendy Kurtz; Tim O'Brien; Live Online

Dec. 8 Thu.

Rivet Readers with Juicy Details
Dec. 8, 2016 | Webinar, On-Demand Available Dec. 15 through Jan. 10

Category: Techniques & Tactics

Concrete details are more like salad dressing and aioli — the secret sauces it takes to get the nutritious stuff down. Readers are more likely to understand and remember vivid details than dry abstractions.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online

Dec. 9 Fri.

Real-Time Solutions for Effective Response
Dec. 9, 2016 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person

No public relations training matches your search criteria Sept. 2016. Try searching all training.


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