May 2015 Public Relations Training
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A View From the Cliff: Insights and Inspiration to Help Your Agency Soar
May 3–5, 2015
| Dana Point, Calif.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
M.J. Clark, APR;
Strategies for Mediating Workplace Confrontations
May 5, 2015
| Webinar, On-Demand Available May 12
Leadership & Management
Gain an understanding of the difference between criticism and constructive feedback and learn how to more efficiently mediate discussions between others.
How to Think and Advise Management Strategically During Tough Situations and Crises
May 7–8, 2015
| Dallas, Texas
Crisis & Reputation, Executive Level
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA;
Tap “the Most Powerful Form of Human Communication”
May 12, 2015
| Webinar, On-Demand Available May 19
Techniques & Tactics
Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. Learn to identify, develop and tell stories that will illustrate your points, communicate your messages and sell your products, services and ideas.
May 13–15, 2015
| Cleveland, Ohio
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
Tactics for Effective News Media and Social Media Relations During a Crisis
May 14, 2015
| New York, N.Y.
Crisis & Reputation, Media Relations
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Joan H. Gladstone, APR, Fellow PRSA;
Empower. Engage. Achieve.
May 18–19, 2015
| Chicago, Ill.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
Stay Compliant and Stay Out of Trouble
May 21, 2015
| Webinar, On-Demand Available May 28
Crisis & Reputation
Learn what is considered public domain; how to attribute others’ content safely; the ins and outs of copyright law; and what you need to do in order to comply and still effectively do your job.
Keith M. Kupferschmid;
A View of Integrity, Ethics and Brand Protection
May 26, 2015
| Section Webinar, On-Demand Available June 2
Crisis & Reputation
Learn how to create a strategic communications plan that focuses on your organizational goals while still protecting your brand and public image.
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