November 2014 Public Relations Training
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Tactics for Effective News Media and Social Media Relations During a Crisis
Nov. 6, 2014
| Irvine, Calif.
Crisis & Reputation
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Writing and Speaking With Words That Resonate
Nov. 10, 2014
| Chicago, Ill.
Crisis & Reputation
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
New Professionals Section
How Polarizing Scotch Brand, Laphroaig, Built a Social-Centric Global Campaign
On-Demand Section Webinar
Laphroaig’s “Opinions Welcome” is a perfect example of a global social campaign that started digitally, from ideation to execution, then branched out using the consumer as the brand megaphone. Discover which components to consider and why in developing a social global campaign.
Travel & Tourism Section
Nov. 11, 2014
| Interactive Discussion
Do you feel like you and your team are spending too much time organizing press trips these days? Wish there was a way to make the planning and execution process more efficient? You are not alone!
This brown bag teleseminar will show you how to bring press trip planning into the digital age so you can put the hours typically spent assembling itineraries into more important tasks.
How to Leverage a Blog to Elevate Your Brand
Nov. 12, 2014
| New York, N.Y.
Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
Learn How to Gain Attention From Journalists and Bloggers
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Corporate Communications Section
The Role of Corporate Communications
As the number of communications platforms continues to grow, companies are becoming increasingly proficient in engaging with communities while developing and curating the type of content that fuels customer and brand loyalty. Learn how to activate a program, and how team members collaborate and relate.
Leverage the Combined Power of Traditional and Social Media Outlets
Nov. 20, 2014
| Section Webinar, On-Demand Available Nov. 27
Research has shown that nonprofit organizations that have taken time to develop a narrative around their missions and programs have seen positive results in terms of donations, volunteer recruitment and attracting new clients. Storytelling can easily be incorporated into traditional communication practices, as well as social media platforms.
Employee Communications Section
The Next Frontier of Employee Engagement
Nov. 25, 2014
| Section Webinar, On-Demand Available Dec. 2
Leadership & Management
Earlier this year, Weber Shandwick, in partnership with KRC Research, released “Employees Rising: Seizing the Opportunity in Employee Activism,” a survey that closely examines the activism of 2,300 employees worldwide. Join the PRSA Employee Communications Section for an interactive dialogue as Weber Shandwick reviews their findings and helps you determine how to embrace this next stage of employee engagement.