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Public Relations Training Events This Month

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On-Demand Webinar

Editorial Coverage Moves the Needle
On-Demand Webinar

Category: Social Media

Examine the impact of technologies on human behavior and how Google, mobile phones and video increase visibility of editorial coverage and press releases.
Featured Presenter:
Serena Ehrlich
Serena Ehrlich; On-Demand

Nov. 4-7 Wed.–Sat.

Nov. 4–7, 2015 | Course | Atlanta, Ga.

Category: Accreditation Preparation & Maintenance

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
Angie Champsaur, APR; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person

Nov. 4 Wed.

Association/Nonprofit Section
Nov. 4, 2015 | Interactive Discussion

Category: Media Relations

Media relations is part of every organization’s public relations efforts, but it is critically important for nonprofit organizations. Whether focusing on awareness building, advocating for policy change, or simply relaying success stories, nonprofits need to devise a media relations strategy to work with both traditional and new media outlets. Former journalist and current communications specialist Mr. Nate Hoekstra will discuss strategies to produce successful media relations efforts, such as how to turn organizational information into newsworthy stories and knowing which audiences use different media outlets.
Photo of Nate Hoekstra
Featured Presenter:
Nate Hoekstra;

On-Demand Webinar

Fine-Tune Your Strategies and Tactics
On-Demand Webinar

Category: Communication Strategy

Understanding your target audience’s behavior is a key critical success factor in today’s multi-channel media campaigns. Public relations professionals can incorporate personas and other behavioral marketing concepts into their practice to fine-tune strategies and tactics and improve overall campaign performance.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand

Nov. 7 Sat.

Educators Academy
Nov. 7, 2015 | Course | Atlanta, Ga.

Category: Emerging Trends

What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Nov. 8-10 Sun.–Tue.

Nov. 8–10, 2015 | Conference | Atlanta, Ga.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

On-Demand Webinar

Make Your Blog Posts and Social Media Status Updates More Creative
On-Demand Webinar

Category: Techniques & Tactics

Find out how to make your messages more interesting than cat videos and Kim Kardashian with techniques that make your audience laugh, cry and hit “send.”
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; On-Demand

Nov. 17 Tue.

Entertainment & Sports Section
New Professionals Section
Nov. 17, 2015 | Interactive Discussion

Category: Techniques & Tactics

Knowing how to manage a big event with many media in attendance is not always something public relations practitioners in sports and entertainment receive a lot of education on, and they often find themselves learning as they go while everything is unfolding. From setting up and running a successful step-and-repeat or red carpet entrance filled with celebrities and athletes, to managing the media and personal publicists in attendance, in our one hour teleseminar with ESPN Senior Director of PR, Keri Potts, we will discuss this and much more including tips to help make your next big event a success.
Photo of Keri Potts
Featured Presenter:
Keri Potts;

Nov. 18 Wed.

Independent Practitioners Alliance
Nov. 18, 2015 | Interactive Discussion

Category: Emerging Trends

Piggybacking on PRSA’s editorial theme in ComPRehension blog this month, New Technologies (best tech for PR Pros,) we thought we’d have a panel discussion on a relatively new tool among PR infrastructure tools, Iris PR Software. It can be described as a CRM tool (customer relationship management) for the PR community, which is a super cool and important idea. This session will help you understand why.
Photo of Michelle Olson, APR
Featured Presenter:
Michelle Olson, APR; Aly Saxe;

Nov. 19 Thu.

Strategic Planning to Build Brand Awareness and Advocacy
Nov. 19, 2015 | Course | Washington, D.C.

Categories: Communication Strategy, Social Media

Learn how to strategically pull together a communication plan by integrating new types of research methods, monitoring and tracking key conversations, understanding deeper engagement through better content planning, and by benchmarking measurement across a realm of social media.
Photo of Deirdre Breakenridge
Featured Presenter:
Deirdre Breakenridge; In-Person

No public relations training matches your search criteria Nov. 2015. Try searching all training.


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