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Upcoming Public Relations Training Events

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Dec. 5-6 Mon.–Tue.

Presented by PRSA and Ragan Communications
Dec. 5–6, 2016 | Conference | New York, N.Y.

Category: Social Media

Newest advances in PR measurement, media relations, PR storytelling, using potent new data for branding — and more — from global PR thought leaders.

Pre-Conference Workshops: Dec. 5
Main Conference: Dec. 6

  • Mine new PR data to analyze the five critical elements of your brand
  • Unravel the mysteries of PR research with a powerful survey instrument
  • How to create purposeful PR content that just might “go viral”
  • Write tight, compelling PR copy reporters can just grab and go with
  • Build a system to tightly connect PR reps with reporters on social media
In-Person


Dec. 7 Wed.

Independent Practitioners Alliance
Dec. 7, 2016 | Webinar, On-Demand Available Dec. 14

Category: Techniques & Tactics

Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses.
Photo of J.W. Arnold, APR, Fellow PRSA
Featured Presenter:
J.W. Arnold, APR, Fellow PRSA
J.W. Arnold, APR, Fellow PRSA; Wendy Kurtz; Tim O'Brien; Live Online


Dec. 8 Thu.

Rivet Readers with Juicy Details
Dec. 8, 2016 | Webinar, On-Demand Available Dec. 15 through Jan. 10

Category: Techniques & Tactics

Concrete details are more like salad dressing and aioli — the secret sauces it takes to get the nutritious stuff down. Readers are more likely to understand and remember vivid details than dry abstractions.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Dec. 9 Fri.

Real-Time Solutions for Effective Response
Dec. 9, 2016 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


Dec. 13 Tue.

Takeaways for PR Pros
Dec. 13, 2016 | Webinar, On-Demand Available Dec. 20

Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.
Lauren E. Doyle, APR; Chris Scully; Live Online


Feb. 1-2 Wed.–Thu.

Presented by PRSA and Ragan Communications
Feb. 1–2, 2017 | Conference | Miami, Fla.

Category: Measurement & ROI

This year’s summit will offer actionable measurement approaches and help you demonstrate to senior leadership PR’s role as a proactive business tool that achieves company goals.
In-Person


Feb. 23-24 Thu.–Fri.

Presented by PRSA and Ragan Communications
Feb. 23–24, 2017 | Conference | Menlo Park, Calif.

Categories: Social Media, Leadership & Management

Are your senior executives and C-suite leaders using Facebook to share your company's key messages to employees, prospects and customers? If not, you're ignoring a critical PR, reputation and talent recruitment channel. Discover how to authentically connect with more than 1.7 billion customers, employees and stakeholders on Facebook and Instagram.
In-Person


Feb. 23-24 Thu.–Fri.

Presented by PRSA and Wylie Communications
Feb. 23–24, 2017 | Course | Los Angeles, Calif.

Categories: Techniques & Tactics, Writing

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


March 22-23 Wed.–Thu.

Presented by PRSA and Wylie Communications
March 22–23, 2017 | Course | Las Vegas, Nev.

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


March 27-29 Mon.–Wed.

Presented by PRSA and Ragan Communications
March 27–29, 2017 | Conference | Lake Buena Vista, Fla.

Category: Social Media

This conference will get you up to speed on proven PR, marketing and internal communications strategies for existing and emerging social media. Gain tips, tools and techniques so effective they will transform social media at your organization.
In-Person


April 5-7 Wed.–Fri.

April 5–7, 2017 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
In-Person


April 5-8 Wed.–Sat.

April 5–8, 2017 | Course | Richmond, Va.

Category: Accreditation Preparation & Maintenance

This course is designed to provide a setting for busy professionals to focus on final preparations. We strongly recommend that candidates complete previous preparations through their local chapter, on their own or by taking the APR Online Course. (This is not a seminar for those beginning their APR journey.)
Liz Smith, APR, MBA; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person


April 6-7 Thu.–Fri.

Presented by PRSA and Wylie Communications
April 6–7, 2017 | Course | Washington, D.C.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


April 26-28 Wed.–Fri.

April 26–28, 2017 | Conference | Lake Buena Vista, Fla.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
In-Person


May 18-19 Thu.–Fri.

Presented by PRSA and Wylie Communications
May 18–19, 2017 | Course | Chicago, Ill.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


July 27-28 Thu.–Fri.

Presented by PRSA and Wylie Communications
July 27–28, 2017 | Course | Portland, Ore.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Aug. 17-18 Thu.–Fri.

Presented by PRSA and Wylie Communications
Aug. 17–18, 2017 | Course | San Francisco, Calif.

Categories: Techniques & Tactics, Writing

In this writing workshop, learn how to make every piece you write easier to read and understand. You’ll walk away with secrets on reaching more readers, improving readability, selling copy to management — even help your company save time and money.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Sept. 25-26 Mon.–Tue.

Presented by PRSA and Wylie Communications
Sept. 25–26, 2017 | Course | New York, N.Y.

Categories: Techniques & Tactics, Writing

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Oct. 16-17 Mon.–Tue.

Presented by PRSA and Wylie Communications
Oct. 16–17, 2017 | Course | Dallas, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Nov. 16-17 Thu.–Fri.

Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Course | Kansas City, Mo.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Dec. 11-12 Mon.–Tue.

Presented by PRSA and Wylie Communications
Dec. 11–12, 2017 | Course | Miami, Fla.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

No public relations training matches your search criteria Dec. 2016. Try searching all training.


 


 
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