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March 2013 Public Relations Training

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March 5

Travel & Tourism Section
Transform Your City Into a Sports Destination
On-Demand Section Webinar
Branding
New Orleans has, in the last many years, reemerged as one of the nation’s leading destinations for major sporting events. The city’s perseverance, creativity and collaborative focus are only a few of the secrets of success that are positioning New Orleans as a leading sports destination. Learn these secrets.

March 7

The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar
Techniques & Tactics
The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Winning Over Journalists and Bloggers in the New Media Landscape
March 7, 2013 | Course | Houston, Texas
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:

March 12

Get the Message Across With Graphic Storytelling
On-Demand Webinar
Writing
Years of research show that graphic storytelling gets people to pay attention to messages, and understand, remember and act on them. Learn how to get more graphic stories into your communications.
Photo of Ann Wylie
Featured Presenter:

March 19

Technology Section
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar
Social Media
Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.
Photo of Bob Gilbreath
Featured Presenter:

March 20

Crafting Powerful Communications That Inspire, Influence and Motivate Audiences
March 20–22, 2013 | Conference | Washington, D.C.
Communication Strategy
Writing
Ragan Communications has presented the ONLY annual event for speechwriters and executive communicators for nearly 30 years. Two conference tracks allow for communicators of all skill levels to get high-intensity training. PRSA members save $250 on the normal registration rate when using this link.

March 21

Health Academy
An Overview of Guidelines and Laws for 2013
On-Demand Section Webinar
Communication Strategy
Find out what you need to know about key issues facing health care communicators in 2013 and understand the implications for the health care market and health care communications. The webinar will be open and available for you to ask questions you may have.
Featured Presenter:

March 25

New Professionals Section
A New Professionals Section Brown Bag Discussion
March 25, 2013 | Interactive Discussion
Leadership & Management
Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business. In this Brown Bag, learn how young professionals can become hybrids, and keep their skills sharp in a world revolutionized by change.

March 26

Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar
Techniques & Tactics
Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Drive Successful Employee Communications to Stimulate Change
March 26–27, 2013 | Conference | New York, N.Y.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
Counselors Academy
A Counselors Academy Section Brown Bag Discussion
March 26, 2013 | Interactive Discussion
Leadership & Management
Morningstar Communications, a strategic integrated communications firm in Kansas City helps industry leaders develop integrated marketing communications programs. Clients include Hallmark Business Connections, Blue Cross Blue Shield of Kansas City and Grundfos, among others. In this Brown Bag learn how its founder, Eric M. Morgenstern, APR Fellow, PRSA’s five-step program will get the clients you want through Attraction Marketing.

March 28

Travel & Tourism Section
A Travel & Tourism Section Brown Bag Teleseminar
March 28, 2013 | Interactive Discussion
Social Media
In recent months developers of Google+, the social networking service from Google, have taken great strides in improving the content sharing platform. Explore the various facets and benefits of Google+ from New York Times bestselling author, Guy Kawasaki, as he shares the steps, tools and secrets in curating and sharing content through the service.
Featured Presenter:
New Requirements and Competencies
On-Demand Webinar
Leadership & Management
What skills are needed to meet the requirements for integrated marketing communications in the new millennium? This session discusses the state of academic and professional education, and the skills most sought after by employers.

 


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