New Professionals Section
A New Professionals Section Brown Bag Discussion
May 22, 2014
| Interactive Discussion
Techniques & Tactics
With the proliferation of new marketing channels almost daily, increasingly tighter budgets and a world of "multi-minding" consumers, having a sound, holistic marketing platform is critical. What exactly is integrated marketing and how does it come to life, from the presentation of the business opportunity to the execution of the plan?