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September 2012 Public Relations Training Events

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Sept. 10 Mon.

New Professionals Section
A New Professional Section Brown Bag Discussion
Sept. 10, 2012 | Interactive Discussion

Category: Leadership & Management

As never before, public relations is being commoditized. So how can you set yourself apart and help secure your future? Join this discussion about growing into a strategist, not a tactician.
Featured Presenter:
Roger Friedensen, APR;

Sept. 13-14 Thu.–Fri.

How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 13–14, 2012 | Course | Chicago, Ill.

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; In-Person

On-Demand Webinar

Counselors Academy
Help Humanize Your Brand
On-Demand Section Webinar

Category: Social Media

Explore how enhancements to social media platforms and the launches of new social networks have increased the importance of visual content and how this impacts a brands social marketing strategy. Hear best practices around creating visual content to increase a brand’s fan engagement.
Featured Presenter:
Jennifer MacLean; On-Demand

Sept. 14 Fri.

Craft and Manage Your Brand
Sept. 14, 2012 | Course | New York, N.Y.

Category: Crisis & Reputation

Reputation management is a crucial element in strategic communication, and comprehensive campaigns entail all media platforms. Learn how to manage discussions about your brand that are happening in real time.
John Deveney, ABC, APR, Fellow PRSA; In-Person

On-Demand Webinar

Eliminate Your Fears of Speaking to the Media
On-Demand Webinar

Category: Media Relations

Photo of T.J. Walker
Featured Presenter:
T.J. Walker; On-Demand

Sept. 19 Wed.

Winning Over Journalists and Bloggers in the New Media Landscape
Sept. 19, 2012 | Course | Chicago, Ill.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person

On-Demand Webinar

Develop a Set of Metrics to Evaluate Your Staff’s Communication
On-Demand Webinar

Category: Measurement & ROI

While we often measure how well our messages reach our audiences and how well our channels are performing, a key set of metrics can evaluate how well the communication staff is using its time and money. This session will provide examples of how different communication departments have measured.
Photo of Angela Sinickas, ABC, IABC Fellow
Featured Presenter:
Angela Sinickas, ABC, IABC Fellow; On-Demand

Sept. 21 Fri.

How to Write Blog Postings, Tweets and Web Pages That Engage
Sept. 21, 2012 | Course | New York, N.Y.

Categories: Writing, Techniques & Tactics, Social Media

Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

On-Demand Webinar

Health Academy
Explore New Language That Protects Your Brand
On-Demand Section Webinar

Category: Techniques & Tactics

Learn about the massive restructuring that is underway, blurring the lines between companies that manage risk (insurers) and those that provide care (health systems). Recognize the growing importance of stakeholder communications, within the health care sector and between the health care sector and purchasers.
Featured Presenter:
Chuck Alston; On-Demand

Sept. 25 Tue.

Drive Consumer Engagement With a Significant Brand Experience
Sept. 25, 2012 | Course | New York, N.Y.

Category: Branding

Marketing a brand and building equity requires more than just communicating product benefits to consumers. This half-day course will be chock-full of case studies and engaging exercises that will help you understand how to build brands with public relations insights and strategies.
Photo of Grace Leong, APR
Featured Presenter:
Grace Leong, APR; In-Person

On-Demand Webinar

Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar

Categories: Ethics, Crisis & Reputation

Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Dr. Deborah Silverman, APR, Fellow PRSA; Nance Larsen, APR, Fellow PRSA; James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; Patricia T. Whalen, Ph.D., APR; On-Demand

On-Demand Webinar

Prepare for Your +M Readiness Review
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
Barbara Burfeind, APR+M, Fellow PRSA; On-Demand

Sept. 27-28 Thu.–Fri.

Smashing Out of the Box in Tech PR
Sept. 27–28, 2012 | Conference

Sept. 27-28 Thu.–Fri.

Learn Social Media Strategies for Effective Public Relations
Sept. 27–28, 2012 | Course | Las Vegas, Nev.

Category: Social Media

Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
Featured Presenter:
Eric Schwartzman; In-Person

No public relations training matches your search criteria Sept. 2012. Try searching all training.


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