Your Public Relations and Communications Community

On-Demand Public Relations Training


On-Demand Course

Online Course

Category: Writing

“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

Online Course

Category: Communication Strategy

This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Course

Online Course

Category: Writing

“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

Online Course

Category: Writing

“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

Online Course

Category: Writing

“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

Online Course

Category: Writing

This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Corporate Communications Section
Lead Your Corporation Into the Next Era of Effective Internal and External Communications
On-Demand Section Webinar

Category: Communication Strategy

Free for PRSA Members. Corporate communications is undergoing significant change. Major influencers include the expanding global marketplace, shifting demographics, digital technology and other forces. In this webinar, you will learn the 10 most important needs that corporate communicators can address now to help give their firms an edge over the competition.
John Deveney, ABC, APR, Fellow PRSA; Michele E. Ewing, APR, Fellow PRSA; David L. Remund, Ph.D., APR, Fellow PRSA; On-Demand


On-Demand Webinar

A Path to Redemption for Public Speakers
On-Demand Webinar

Category: Techniques & Tactics

Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

Public Relations at the Speed of Light
On-Demand Webinar

Category: Crisis & Reputation

The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message.
Photo of Katherine R. Hutt, APR, Fellow PRSA
Featured Presenter:
Katherine R. Hutt, APR, Fellow PRSA
Katherine R. Hutt, APR, Fellow PRSA; On-Demand


On-Demand Webinar

The How-To of Accreditation
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.
Deborah Steel Saline, APR, Fellow PRSA; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Best Practices for Submitting Your Silver Anvil Entry
On-Demand Webinar

Category: Techniques & Tactics

Each year, PRSA Silver Anvil Awards judges note that just a few improvements to entries can make a big difference in helping submissions stand out from the competition. Get inside advice and gain practical tips on how to submit the best entry.
Kelly Womer, ABC, APR, Fellow PRSA; Mike Flanagan; On-Demand


On-Demand Webinar

Prepare for Your +M Readiness Review
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
Barbara Burfeind, APR+M, Fellow PRSA; On-Demand


On-Demand Webinar

Learn the Discipline and Tools for Effective Message Development
On-Demand Webinar

Category: Communication Strategy

Find the formula for creating compelling headlines, as well as explore a three-step process for developing stickier messages, memorable speeches, quotes and sound bites.
Andrew Gilman; Geoff Livingston; On-Demand


On-Demand Webinar

Strategies for Mediating Workplace Confrontations
On-Demand Webinar

Category: Leadership & Management

Gain an understanding of the difference between criticism and constructive feedback and learn how to more efficiently mediate discussions between others.
Featured Presenter:
M.J. Clark, APR; On-Demand


On-Demand Webinar

Association/Nonprofit Section
Managing Social Media Work With Your Other Professional Responsibilities
On-Demand Section Webinar

Category: Social Media

This webinar will share tips for successfully integrating social media — Twitter, Facebook, LinkedIn and Instagram — into your day-to-day work.
Featured Presenter:
Robert Bochnak
Robert Bochnak; On-Demand


On-Demand Webinar

Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar

Category: Measurement & ROI

The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Photo of Pauline Draper-Watts
Featured Presenter:
Pauline Draper-Watts; On-Demand


On-Demand Webinar

Techniques You Can Apply Now to Learn More About Your Target Audience Behavior and Drive Better Campaign Results
On-Demand Webinar

Category: Communication Strategy

Knowing about behavior can help you make better decisions about the best channels and tactics to overcome bias, increase engagement and promote virality, and start you on a path to boost your results tremendously through the use of IMC.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

The Need to Balance Between Targeting and Turnoff
On-Demand Webinar

Category: Social Media

Big Data and the Internet of Things (IoT) provide unprecedented opportunities for targeting. Hear unique experiences and perspectives on what implications of the digital data paradigm mean for professional communicators.
Rebecca B. Andersen, M.S., IMC, APR; Kathy Stershic; On-Demand


On-Demand Webinar

Defending Your Brand From Social Media Hijackers
On-Demand Webinar

Category: Social Media

Sponsored by the PRSA Global Affairs Committee. Experts in the new crisis management techniques will discuss how corporations, NGOS, governments, celebrities and others can be subject to social media brandjacking, and how to regain control of the narrative around their brand.
Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand


On-Demand Webinar

On-Demand Webinar

Category: Branding

Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Photo of Grace Leong, APR
Featured Presenter:
Grace Leong, APR; On-Demand


On-Demand Webinar

Entertainment & Sports Section
How PR Suits Up and Takes a Lesson Out of Sports and Social Media’s Playbook
On-Demand Section Webinar

Category: Social Media

Discover what the sports industry can do to create an innovative, experiential and creative community for PR professionals and educators. This webinar will showcase some of the current trends, best practices and applications.
Featured Presenter:
Karen Freberg, Ph.D.; On-Demand


On-Demand Webinar

Mastering the Art of Pre-Selling Your Ideas
On-Demand Webinar

Category: Leadership & Management

Executives like to give input and will stretch, pull and modify recommendations to align with their individual business priorities. When pitching ideas to executives, managers must consider “building consensus” as part of their communication strategy.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


On-Demand Webinar

Gaining and Maintaining Consent
On-Demand Webinar

Category: Communication Strategy

Because community decision-making is always values-driven, you have to build trust and confidence by addressing concerns and core values while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA; On-Demand


On-Demand Webinar

The Drivers of Trust Around the Globe
On-Demand Webinar

Category: Communication Strategy

This webinar will take a long look at the constant drivers of trust across time and place, as well as the implications for measuring trust within your publics and for developing campaigns aimed at reinforcing or building trust.
Bryan H. Reber, Ph.D.; Michael Cacciatore, Ph.D.; Tonia Ries; On-Demand


On-Demand Webinar

Learn How to Increase Business Acumen for You and Your Team
On-Demand Webinar

Category: Communication Strategy

To become trusted advisers to clients and the C-suite, public relations professionals need to demonstrate how their counsel helps advance business goals and objectives. Gain tips to help increase your level of business acumen so that public relations gets — and keeps — its seat at the table.
Ron Culp; Matt Ragas, Ph.D.; On-Demand


On-Demand Webinar

The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar

Category: Techniques & Tactics

The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Richard Spector; On-Demand


On-Demand Webinar

Independent Practitioners Alliance
How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace
On-Demand Section Webinar

Category: Leadership & Management

Gain a new approach that is helping professional services providers and small businesses grow more effectively by leveraging their scarce marketing resources.
Featured Presenter:
Linda Popky
Linda Popky; On-Demand


On-Demand Webinar

Strategic Leveraging for Fundraising Success
On-Demand Webinar

Category: Communication Strategy

In the new world of corporate gift giving, success comes from collaboration and co-branding to achieve mutual goals. During this webinar, attendees will learn to develop a clear vision of their fundraising goal and tips to engage sponsors by co-branding and adding value to their relationships.
Photo of Cyndee Woolley, APR
Featured Presenter:
Cyndee Woolley, APR
Cyndee Woolley, APR; On-Demand


On-Demand Webinar

Health Academy
An Inside Perspective From Corporate Communicators
On-Demand Section Webinar

Category: Crisis & Reputation

Hear a first-hand account of how the fluid situation prompted various communications decisions and actions. Speakers will share tools that were used to convey critical information to insure the safety of patients, staff, and visitors and to maintain continuity of operations.
Karen Lancaster; Frank Moorman; On-Demand


On-Demand Webinar

A View of Integrity, Ethics and Brand Protection
On-Demand Webinar

Category: Crisis & Reputation

Learn how to create a strategic communications plan that focuses on your organizational goals while still protecting your brand and public image.
Photo of Annie Skinner
Featured Presenter:
Annie Skinner
Annie Skinner; On-Demand


On-Demand Webinar

A Blueprint for Efficient Problem Solving
On-Demand Webinar

Category: Communication Strategy

Learn how Compression Planning (CP) can take a diverse group from the idea to the outcome, as well as the items you need to create your own CP process. You’ll gain practical, hands-on experience to help you solve actual business problems.
Merrie Elyn Meyers, Ph.D., APR, Fellow PRSA; Patrick M. McNellis; On-Demand


On-Demand Webinar

Stay Compliant and Stay Out of Trouble
On-Demand Webinar

Category: Crisis & Reputation

Learn what is considered public domain; how to attribute others’ content safely; the ins and outs of copyright law; and what you need to do in order to comply and still effectively do your job.
Photo of Keith M. Kupferschmid
Featured Presenter:
Keith M. Kupferschmid; On-Demand


On-Demand Webinar

Essential Steps to Consider
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Learn How to Implement Multi-Channel Strategies and Synchronize Tactics for Maximum Impact
On-Demand Webinar

Category: Communication Strategy

Achieving synergy in your IMC campaigns can be challenging; you must understand how to choose the best approach, the best messaging channels and the best combinations of tactics for maximum results. Learn how to select the best messaging channels for your objectives and synchronize linked tactics.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

Essential Tips on How to Make Content More Relevant
On-Demand Webinar

Category: Techniques & Tactics

Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

Delivering Your Story From Narrative and Design to Measurement
On-Demand Webinar

Category: Techniques & Tactics

Today, storytelling requires a combination of creative writing and powerful visual imagery. In this webinar, you’ll learn how to embrace the new rules of communication when it comes to telling visual stories and solving problems through creative thinking and design.
Jason J. Sprenger, APR; Deirdre Breakenridge; Heather Whaling; On-Demand


On-Demand Webinar

Innovative Ideas Generate Great Results
On-Demand Webinar

Category: Techniques & Tactics

Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
Jeffrey Ory, APR, ABC; On-Demand


On-Demand Webinar

Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar

Category: Crisis & Reputation

Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.
Glen Joseph Nowak, Ph.D.; David Daigle; On-Demand


On-Demand Webinar

Ensure Consistent and Continuous Improvement
On-Demand Webinar

Categories: Communication Strategy, Measurement & ROI

One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Photo of Mark Weiner
Featured Presenter:
Mark Weiner; On-Demand


On-Demand Webinar

Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar

Category: Measurement & ROI

Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Photo of David Rockland, Ph.D.
Featured Presenter:
David Rockland, Ph.D.; On-Demand


On-Demand Webinar

Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar

Category: Measurement & ROI

Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Photo of Don Bartholomew
Featured Presenter:
Don Bartholomew; On-Demand


On-Demand Webinar

Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar

Category: Measurement & ROI

The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Photo of David Rockland, Ph.D.
Featured Presenter:
David Rockland, Ph.D.; On-Demand


On-Demand Webinar

Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar

Category: Media Relations

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; On-Demand


On-Demand Webinar

Learn the Traps and How to Avoid Them
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
Kate Bushnell; On-Demand


On-Demand Webinar

Develop a Framework for Delivering Recommendations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


On-Demand Webinar

Everyday Expectations
On-Demand Webinar

Category: Leadership & Management

Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice.
Kirk Hazlett, APR, Fellow PRSA; Emmanuel Tchividjian; Jennifer Ortiz; Marlene Neill, Ph.D., APR; On-Demand


On-Demand Webinar

Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar

Categories: Ethics, Crisis & Reputation

Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Dr. Deborah Silverman, APR, Fellow PRSA; Nance Larsen, APR, Fellow PRSA; James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA; Patricia T. Whalen, Ph.D., APR; On-Demand


On-Demand Webinar

Ethical Challenges in Today’s Mega-Wired Business World
On-Demand Webinar

Category: Ethics

Ethical communication has played a part in human interactions since prehistoric times, when conquests were recorded on the walls of caves. Today, we have social media to expedite the process. Join us for a lively discussion of ethical challenges facing communicators in today’s mega-wired business world.
Kirk Hazlett, APR, Fellow PRSA; Marlene Neill, Ph.D., APR; Philip Tate, APR, Fellow PRSA; Maria Sonin; On-Demand


On-Demand Webinar

Shaping the Future of Visual Communications
On-Demand Webinar

Category: Techniques & Tactics

In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
Mike McDougall, APR, Fellow PRSA; Aimee J. Lewis; On-Demand


On-Demand Webinar

Health Academy
The Strategy Behind Public Health and Regulatory Activities
On-Demand Section Webinar

Category: Communication Strategy

In this session, you will review a series of case studies that illustrate how the FDA formulates its communications strategy, and how the agency employs a range of tools and approaches to reach various stakeholders.
Featured Presenter:
Kathleen Quinn
Kathleen Quinn; On-Demand


On-Demand Webinar

Structuring Your Measurement Program to Deliver the Goods
On-Demand Webinar

Category: Measurement & ROI

Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Photo of Angela Jeffrey, APR
Featured Presenter:
Angela Jeffrey, APR; On-Demand


On-Demand Webinar

RPIE Readiness for the Examination for Accreditation in Public Relations
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.
Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Technology Section
Hear How Technology Facilitates Reporting
On-Demand Section Webinar

Category: Communication Strategy

Even the most robust reporting staffs are challenged to keep pace with the volume and velocity of data being generated. Fortunately for today’s media and PR leaders, new storytelling technology is helping media and communications leaders offload routine reporting. Gain a closer look!
Kristian Hammond; Mary Conley Eggert; On-Demand


On-Demand Webinar

Learn to Analyze Scenario-Based Questions to Increase Your Examination Success
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.
Photo of Jason S. Kirsch, APR
Featured Presenter:
Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Increase Your Chances of Being Advanced
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
Photo of Michael Tullier, APR
Featured Presenter:
Michael Tullier, APR; On-Demand


On-Demand Webinar

Editorial Coverage Moves the Needle
On-Demand Webinar

Category: Social Media

Examine the impact of technologies on human behavior and how Google, mobile phones and video increase visibility of editorial coverage and press releases.
Featured Presenter:
Serena Ehrlich
Serena Ehrlich; On-Demand


On-Demand Webinar

The ROI on the APR
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.
Photo of Michele Hujber, APR
Featured Presenter:
Michele Hujber, APR; Susan Walton, APR; Grace Leong, APR; Steve Zenofsky, APR, Fellow PRSA; On-Demand


On-Demand Webinar

New Professionals Section
Harness the Power of the Influencers Shaping Your Market
On-Demand Section Webinar

Category: Communication Strategy

Learn how to incorporate new earned, owned and paid media tactics to better engage influencers with content. Find out how converged media strategies will help you effectively reach influencers. Learn more about PRSA 2015 New Professionals Week and find a local event near you!
Featured Presenter:
Naimul Huq
Naimul Huq; On-Demand


On-Demand Webinar

Public Affairs and Government Section
Using the California Drought as a Case Study
On-Demand Section Webinar

Category: Communication Strategy

California is in the midst of the worst drought in the state’s recorded history. Find out how communications professionals are effectively changing public behaviors and perceptions around this topic.
Patricia Tennyson; Ruth Bernstein; Lauri-Ellen Smith, APR; On-Demand


On-Demand Webinar

Drive PR, Social Media and Marketing
On-Demand Webinar

Category: Communication Strategy

Far from overt company messaging or traditional advertising, content marketing builds brand awareness, loyalty and trust by asking what an audience’s needs are as consumers, and what they value as individuals. Learn how to identify content that will resonate with your audience, and drive engagement and interest in your company and products.
Featured Presenter:
Sandra Fathi; On-Demand


On-Demand Webinar

Become a More Influential Adviser
On-Demand Webinar

Category: Leadership & Management

Learn how to be more influential, more interesting, more memorable, more important, and how to have the kind of top-level relationships and access you would most like to have. Jim Lukaszewski has designed this webinar to help you understand what being strategic really means.
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA; On-Demand


On-Demand Webinar

Tips on How to Use LinkedIn to Achieve Your Career Goals
On-Demand Webinar

Category: Social Media

Hear practical advice and tips for using LinkedIn to build your online presence; cultivate win-win relationships with influencers and peers, prospective clients and potential employers; and advance your career through networking.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

Embrace the Culture and Technology
On-Demand Webinar

Category: Social Media

The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments.
Photo of Bernie Borges
Featured Presenter:
Bernie Borges
Bernie Borges; On-Demand


On-Demand Webinar

Connect Relevance to Growth and Performance
On-Demand Webinar

Categories: Branding, Executive Level, Communication Strategy

Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Andrea Coville; On-Demand


On-Demand Webinar

Motivating People to Say Yes
On-Demand Webinar

Category: Communication Strategy

What motivates people to comply with your request or accept your opinion? In this webinar, get a revealing look at research from leading social scientists in the field of persuasion. You’ll explore principles of behavioral psychology that you can use every day, even in email, to move people toward your point of view.
Photo of Ken O’Quinn
Featured Presenter:
Ken O’Quinn; On-Demand


On-Demand Webinar

Fine-Tune Your Strategies and Tactics
On-Demand Webinar

Category: Communication Strategy

Understanding your target audience’s behavior is a key critical success factor in today’s multi-channel media campaigns. Public relations professionals can incorporate personas and other behavioral marketing concepts into their practice to fine-tune strategies and tactics and improve overall campaign performance.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

How the +M Can Enhance Your Career
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Taking the extra steps to gain the +M can demonstrate your commitment to your military career now, and impact future career opportunities. Join this APR+M panel to hear opportunities that can be open to you as you prepare and gain your +M.
Barbara Burfeind, APR+M, Fellow PRSA; On-Demand


On-Demand Webinar

Financial Communications Section
Integrating Digital, PR and Advertising for a Public Awareness Campaign
On-Demand Section Webinar

Category: Communication Strategy

At its core, communications is about storytelling. Whether leveraging advertising, media relations or digital communications, good storytelling means having a good message that can be carried in a variety of ways.
Featured Presenter:
Dan Drummond; On-Demand


On-Demand Webinar

Counselors Academy
Expand Your Brand’s Reach and Impact
On-Demand Section Webinar

Category: Communication Strategy

To survive and thrive in this new world, PR departments need to evolve fast. In this session, you’ll learn the tactics traditionally associated with marketing that will help you expand your brand's reach and impact, outpace competitors and turn your department into a power player within the organization.
Featured Presenter:
Mark Thabit; On-Demand


On-Demand Webinar

Five Ways to Change Your Media Outreach
On-Demand Webinar

Category: Media Relations

Learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

How Scent, Taste and Touch Will Redefine Immersive PR
On-Demand Webinar

Category: Techniques & Tactics

A handful of savvy organizations are incorporating unique scent, taste and touch elements into their PR plans to create multi-sensory magic. In this webinar, you’ll explore the intriguing and largely untapped world of sensory triggers that go well beyond typical sight and sound.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Creating a Real Change Management Plan in Real Time
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Find the most successful principles and practices for communicators who are tasked with advancing organizational change. Gain practical models and tools for change management that you can apply immediately to your own organization.
Gary Grates; Anthony D'Angelo, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Educators Academy
Keeping Up With the Latest Changes in Media Outreach in the Dramatically Changing Media Environment
On-Demand Section Webinar

Category: Media Relations

Strategic communications is crucial, but most of your students’ entry-level roles will start with tactical assignments, including media outreach. So much of the art and science of media relations has changed in just the last few years, we’ve put together this opportunity to update your content on this important topic.
Michael Smart; Marcia DiStaso, Ph.D.; On-Demand


On-Demand Webinar

How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
On-Demand Webinar

Category: Social Media

Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.
Photo of Lee Odden
Featured Presenter:
Lee Odden; On-Demand


On-Demand Webinar

Tools and Tactics for Crowdsourcing Content With Industry Influencers and Your Community
On-Demand Webinar

Category: Techniques & Tactics

Explore influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it.
Photo of Lee Odden
Featured Presenter:
Lee Odden; On-Demand


On-Demand Webinar

Technology Section
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar

Category: Social Media

Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.
Photo of Bob Gilbreath
Featured Presenter:
Bob Gilbreath; On-Demand


On-Demand Webinar

Sharing Your Story From The Ground Up
On-Demand Webinar

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Diane Gage Lofgren, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar

Category: Techniques & Tactics

Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Featured Presenter:
Jim Holtje; On-Demand


On-Demand Webinar

Using SWOT in the Decision-Making Process
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective.
Amy Beisel Hill, APR; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Counselors Academy
Use Measurement and Evaluation to Take Client Satisfaction to the Next Level
On-Demand Section Webinar

Category: Measurement & ROI

As clients and agencies seek more tangible outcomes from their public relations investment, it's more important than ever for practitioners to deliver credible results that prove their value. Turn measurement into insights and add further value to your client relationships.
Featured Presenter:
Johna Burke; On-Demand


On-Demand Webinar

Financial Communications Section
Global Affairs Committee
Sustainability Enters the Picture — Big Time!
On-Demand Section Webinar

Category: Emerging Trends

Hear from a panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section on how integrated reporting impacts the ability of key stakeholders to project a company’s long-term prospects.
Kathyrn Caulfield; Paul Druckman; John L. Paluszek, APR, Fellow PRSA; Katerina Tsetsura, Ph.D.; On-Demand


On-Demand Webinar

PR Isn’t Dead; It’s Poised for a Comeback
On-Demand Webinar

Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Adele Cehrs; On-Demand


On-Demand Webinar

Increase Engagement While Weaving in a Strategic Perspective
On-Demand Webinar

Category: Social Media

Pinterest drives more readers to content than YouTube, Google+, LinkedIn and Reddit combined, but with specific user demographics, content and format, it's not right for every brand — yet. In this webinar, you’ll go on an exploration of Pinterest.
Photo of Kate Snyder, APR
Featured Presenter:
Kate Snyder, APR
Kate Snyder, APR; On-Demand


On-Demand Webinar

Charting Your Path to APR+M
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Accreditation in Public Relations and Military Communications (APR+M) is a unique credential that sets you apart from other military communications professionals. Learn how to begin the process and where to get help.
Julie A. Briggs; Barbara Burfeind, APR+M, Fellow PRSA; Martha Lockwood, APR; On-Demand


On-Demand Webinar

Learn How to Incorporate Measurement Principles
On-Demand Webinar

Category: Social Media

We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; On-Demand


On-Demand Webinar

Why Integration is PR’s Key to Success
On-Demand Webinar

Category: Communication Strategy

The advent of social technologies means that PR pros must know how to socialize media relations in the truest sense of the word. Integration is the name of the game.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; On-Demand


On-Demand Webinar

Get the Gobbledygook, Jargon and Gibberish Out of Your Copy
On-Demand Webinar

Category: Techniques & Tactics

Determine when to use jargon to streamline communication — and when to avoid it at all costs. Learn how to translate the language of your organization into the language of your readers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; On-Demand


On-Demand Webinar

How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients
On-Demand Webinar

Category: Media Relations

Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek.
Sandra Fathi; Martin Bryant; Jason Perlow; Mark Sullivan; On-Demand


On-Demand Webinar

A Guide to Handling Difficult Conversations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Photo of Alan S. Cohen, MBA
Featured Presenter:
Alan S. Cohen, MBA; On-Demand


On-Demand Webinar

Putting More Thought Into Practice
On-Demand Webinar

Category: Communication Strategy

Based on smart thinking and best practices curated from more than 100 articles and marketplace experiences, this session will teach you what thought leadership is and the characteristics of effective thought leaders.
Photo of Debbie Wetherhead
Featured Presenter:
Debbie Wetherhead; On-Demand


On-Demand Webinar

Getting Birds of a Feather to Flock Together
On-Demand Webinar

Category: Social Media

In this new media world, narrowing the gap between product and consumer, and service and user, is done through smart storytelling that motivates the audience to share the story further. In this session, you’ll explore the key principles of "social PR" and learn how to integrate them into your work.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; On-Demand


On-Demand Webinar

40+ Ways to Use Twitter to Get Positive Publicity and Visibility, and Enhance Media Relations
On-Demand Webinar

Category: Social Media

Twitter’s real-time nature makes it one of the leading communication channels for breaking news and making news. In this webinar, you will learn how to maximize Twitter to generate positive publicity, as well as attract media, brand advocates and influential followers. You’ll also dive into:
Photo of Lisa Buyer
Featured Presenter:
Lisa Buyer; On-Demand


On-Demand Webinar

Their Importance on the APR Examination
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust.
Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

From Blueprint to Publication
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

In this webinar, you will learn the key components of the process for the computer-based Examination for Accreditation in Public Relations (APR), as well as receive the blueprint for the Examination.
Bey-Ling Sha, Ph.D., APR; Kathleen M. Giery, APR; On-Demand


On-Demand Webinar

How to Draw Meaningful and Actionable Insights
On-Demand Webinar

Category: Measurement & ROI

Discover proven ways to use research and social data to draw meaningful and actionable insights from this ever-growing conversation and increase your business’ digital impact.
Photo of Chi-Chi Millaway
Featured Presenter:
Chi-Chi Millaway; On-Demand


On-Demand Webinar

Tips and Tactics for Making the Most of Visual Content in Your Media Outreach
On-Demand Webinar

Category: Media Relations

This webinar will cover tactics for creating and sharing highly branded, engaging and transferable media-facing assets. You’ll learn how the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; On-Demand


On-Demand Webinar

Moving Beyond Impressions and Tonality to Gauge Media Impacts in a Crisis
On-Demand Webinar

Category: Crisis & Reputation

The call from a national reporter wrapping up a major story about your client is like a bolt of lightning on the horizon. Is this a crisis with a lasting impact, or will this blow over? Armed with consumer insights, you can better align your communications with the business and be an even more strategic partner in a crisis.
Featured Presenter:
Jim Pierpoint; On-Demand


On-Demand Webinar

How Public Relations Contributes to Decision Making in Big-Data Business
On-Demand Webinar

Category: Techniques & Tactics

Learn how even simple PR research and evaluation can guide the PR process, from understanding your organizational landscape to setting objectives, developing strategy and evaluating performance for continuous improvement.
Johna Burke; Mark Weiner; Cindy Villafranca; On-Demand


On-Demand Webinar

Get the Scoop from TEKGROUP’s 2015 Online Newsroom Survey Report
On-Demand Webinar

Category: Media Relations

It’s no longer just a “nice-to-have.” Journalists expect even small companies and organizations to have a content-rich online newsroom. Find out how they’re using online newsrooms and which features matter most to them.
Photo of Steve Momorella
Featured Presenter:
Steve Momorella; On-Demand


On-Demand Webinar

Travel & Tourism Section
2015 Trends You May Have Missed and 2016 Trends on the Horizon
On-Demand Section Webinar

Category: Branding

Due to the extreme interest in the trends panel at conference, we have worked to offer this to the entire membership. Get up to speed on the 2015 travel trends, as well as help give you a head start on the biggest fads for 2016 and beyond.
Keith Nowak; Mark Jenkins; Jon Eichelberger; On-Demand


On-Demand Webinar

Your Response is the Difference Between Success and Failure
On-Demand Webinar

Categories: Executive Level, Media Relations

Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Jeff Ansell; On-Demand


On-Demand Webinar

Employee Communications Section
Lessons From Show Business for Your Business
On-Demand Section Webinar

Category: Techniques & Tactics

Learn how to look at internal communications in a different way. You'll gain a simple, relatable model to use in tackling most any internal communications challenge. When in doubt, you'll be encouraged to ask yourself, "What would Ryan Gosling do?"
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

New Professionals Section
Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions
On-Demand Section Webinar

Category: Leadership & Management

Senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Using IMC Strategies and Tactics to Market Your Way Up the Ladder
On-Demand Webinar

Category: Techniques & Tactics

Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them.
Featured Presenter:
Eric Minor
Eric Minor; On-Demand

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