September 25, 2015: Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
September 17, 2015: Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
July 29, 2015: This month JW Arnold, PRSA IPA 2016 Chair Elect will speak with two members of the PR Consultants Group about how they find clients and how to partner strategically and successfully with other Indies.
June 25, 2015: At its core, communications is about storytelling. Whether leveraging advertising, media relations or digital communications, good storytelling means having a good message that can be carried in a variety of ways.