April 21, 2016: Learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy.
April 14, 2016: Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
April 5, 2016: This webinar will cover tactics for creating and sharing highly branded, engaging and transferable media-facing assets. You’ll learn how the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.
March 22, 2016: Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
March 11, 2016: Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
March 10, 2016: A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.