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  1. March 24, 2016: The advent of social technologies means that PR pros must know how to socialize media relations in the truest sense of the word. Integration is the name of the game.
  2. March 22, 2016: Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
  3. March 11, 2016: Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
  4. March 10, 2016: A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
  5. February 2, 2016: The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message.
  6. January 28, 2016: Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek.
  7. December 7, 2015: Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
  8. Register Now
    November 24, 2015: ... 2016 │ Portland In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to write media relations pieces that ...
  9. November 20, 2015: Each quarter we share a list of PR and communications professionals recently granted Accreditation or students earning the Certificate in Principles of Public Relations. Join us in congratulating them!
  10. November 20, 2015: ... Elizabeth, NJ; Adam Collett, APR+M Media Relations Coordinator Harris County Toll Road Authority Houston, TX; Reagan ...

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