Public Relations & Communications Training

September 27, 2013: Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.

September 24, 2013: Whether you’re coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world. Learn the critical steps you must take on a clear, sunny day in order to be prepared for your worst day.

September 5, 2013: Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.

June 14, 2013: A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.

June 13, 2013: Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.

June 7, 2013: In today’s media-savvy society, executives have only one chance to make a first impression. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.

June 6, 2013: This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom.

May 24, 2013: ... Peterson manages a team of three who are responsible for the company's national media relations and community relations policy and strategy. ...

May 24, 2013: ... Her experience ranges from executive and strategic employee communications to media relations, crisis and issues management, and marketing. ...

May 24, 2013: ... the areas of message development, media training, presentation skills ... was responsible for external communications, media relations and member ...