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  1. December 5, 2014: Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
  2. December 4, 2014: Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
  3. December 4, 2014: A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
  4. November 10, 2014: Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
  5. October 28, 2014: How can we use the power of data to generate results for our clients? Learn how to put different types of data to work in order to drive media coverage and increase your organization’s share of voice.
  6. October 14, 2014: Get the tools you need to create your own successful Twitter chat, including chat etiquette and do's and don’ts.
  7. October 14, 2014: Explore how nonprofits can build awareness of their programs while increasing traditional engagement with stakeholders.
  8. October 14, 2014: Join this discussion on the kinds of risk that PR practitioners face, and how each one presents its own set of opportunities and challenges.
  9. October 14, 2014: Discover how communications leaders transformed the “Most Hated Company in America.”
  10. October 14, 2014: Gain best practices for moving from a good brand voice to great social media voice.

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