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  1. March 24, 2016: The advent of social technologies means that PR pros must know how to socialize media relations in the truest sense of the word. Integration is the name of the game.
  2. February 2, 2016: The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message.
  3. December 7, 2015: Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
  4. November 10, 2015: Create the content your audience desires and deliver it in the way they want to consume it. Learn how to build an engaging and multimedia-rich online newsroom experience.
  5. November 10, 2015: The new media landscape demands new approaches to pitching. Learn how to adapt your approach to powerful influencers.
  6. November 10, 2015: Learn how to create stories that resonate with audiences, persuade decision-makers and help your organization's initiatives succeed.
  7. November 9, 2015: Dreaming of coverage in The Wall Street Journal but your ideas fall flat? Perfect your pitch with PRSA’s panel of media relations professionals.
  8. November 9, 2015: Take advantage of quick learning opportunities in our 15-minute express sessions from the experts, highlighting fast takeaways and techniques.
  9. November 9, 2015: In today's marketplace, the battle for client attention is intense. Top communications executives share how to unite agencies, keep the peace and produce jaw-dropping results.
  10. November 9, 2015: U.S. Hispanics represent buying power of more than $1 trillion. Learn how Hispanic media properties are reaching them and what strategies you can adopt to work with them.

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