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  1. September 17, 2015: Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
  2. May 26, 2015: Learn how to create a strategic communications plan that focuses on your organizational goals while still protecting your brand and public image.
  3. May 14, 2015: When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
  4. April 14, 2015: Google Analytics has been helping communicators carve out important data insights, create smarter communication and allow professionals to make better business decisions. This session offers you an opportunity to fully experience Google Analytics, from high-level strategy to easy functionality.
  5. March 24, 2015: In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
  6. March 13, 2015: Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
  7. March 12, 2015: A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
  8. Register Now
    March 5, 2015: Learn about the conference sessions at the PRSA Health Academy conference, featuring the latest changes in healthcare policy and technology, by reading our online program.
  9. Register Now
    March 5, 2015: ... You'll hear insights on the public affairs and media relations experiences, as well as the efforts and challenges involved in educating and assisting ...
  10. March 5, 2015: Editor’s note: PRin2015 is a series of guest posts from industry thought leaders predicting key trends that will impact the public relations profession in 2015.

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