Your Public Relations and Communications Community
Sort by:
1-10 of 1680 Results for ("Media Relations" | "media training" | SP21 | SP22)
  1. December 9, 2016: Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
  2. December 7, 2016: Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses.
  3. November 17, 2016: Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
  4. October 25, 2016: Landing coverage from third-party outlets they already trust sets us apart in our prospective followers’ eyes. Discover how this new paradigm of “borrowing each other’s audiences” creates entirely new approaches to media relations.
  5. October 25, 2016: How do you turn a running event and stage performances into massive community celebrations and time-honored traditions? Promoters of two of Indy’s favorite event traditions share PR tactics for strong community-building, media relations, social media and crisis communication.
  6. October 25, 2016: Today’s graduates may be well prepared to handle media relations, social media strategy and more, but how skilled are they in management? In this session, new professionals will learn how to manage-up (“help your boss help you”) and how to manage their first direct report while mid- and senior-level attendees will gain insight into the management skills that new professionals need to master.
  7. October 25, 2016: When brands authentically embrace corporate social responsibility, it can attract and retain talent, uncover hidden PR and marketing opportunities, and build lifetime fans and customers. Assess how your company is performing, hear from successful real-world proponents and learn how to build CSR into your organization’s culture and messaging.
  8. October 25, 2016: The younger generation engages with causes in a radically different way than their parents and generations before them did. As this generation reshapes how change is made, so, too, must communicators adapt their strategies, tactics and tools in order to activate and sustain a new generation of champions for your cause.
  9. October 24, 2016: Landing coverage from third-party outlets they already trust sets us apart in our prospective followers’ eyes. Discover how this new paradigm of “borrowing each other’s audiences” creates entirely new approaches to media relations.
  10. October 24, 2016: Data-driven communication strategies impact more than media relations — they sharpen your messaging, grant you opportunities to connect with specific audiences and turn your campaign into an extension of your brand not merely a reflection of it. Learn how to develop your brand’s presence as well as how to be viewed as an authentic voice in your market.
 
Flip through a booklet on UGA’s Online Continuing Education Course:
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.