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  1. December 13, 2016: What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.
  2. December 9, 2016: Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
  3. December 7, 2016: Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses.
  4. December 1, 2016: 5 Secrets of Media Relations Masters
  5. December 1, 2016: PRSSA National Conference Grant
  6. December 1, 2016: Alison King on Adopting a People-First Mantra
  7. December 1, 2016: An International Conference Recap and Look Ahead to 2017
  8. November 30, 2016: ... Teleseminar "Creating a Nonprofit Community Through Social Media"; Section Teleseminar "Top Ten Media Relations Tips for Nonprofits"; ...
  9. November 29, 2016: ... and practice to manage large-scale corporate issues in the public interest – issues that went far beyond publicity, media relations and marketing ...
  10. November 29, 2016: ... are targeted to professional best practices, such as how to recruit a workforce in a challenging economy, maximize media relations, and apply ...
 
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