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  1. December 9, 2016: Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
  2. November 17, 2016: Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
  3. September 23, 2016: Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
  4. September 22, 2016: A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
  5. September 20, 2016: Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
  6. September 13, 2016: When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
  7. July 22, 2016: It was supposed to be the trip of a lifetime: three childhood friends traipsing through Europe on summer vacation. And it was certainly memorable, just not for the intended, carefree reason.
  8. July 22, 2016: ... Knowing What to Say: A Guide to Political Public Relations. imMEDIAte, Your Guide to Media Relations. 2:45–3:45 pm, Stars of the Midwest. ...
  9. July 22, 2016: ... Bowes. She provided media relations support for all her clients and has placed clients on top tier and online media. On ...
  10. Register Now
    July 22, 2016: Learn about the conference sessions at the PRSA 2016 Travel and Tourism Conference, featuring the hottest topics in travel and hospitality communications, by reading our online program.
 
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