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  1. November 10, 2015: Create the content your audience desires and deliver it in the way they want to consume it. Learn how to build an engaging and multimedia-rich online newsroom experience.
  2. November 10, 2015: In a multi-faceted communication world, practitioners can't function in a silo. Explore techniques to integrate your communications strategies and elevate your message.
  3. November 10, 2015: Your organization starts “trending” online for something you had nothing to do with. The information being shared is wrong. Learn how to regain control of your own message.
  4. November 10, 2015: The new media landscape demands new approaches to pitching. Learn how to adapt your approach to powerful influencers.
  5. November 9, 2015: Dreaming of coverage in The Wall Street Journal but your ideas fall flat? Perfect your pitch with PRSA’s panel of media relations professionals.
  6. November 9, 2015: In today's marketplace, the battle for client attention is intense. Top communications executives share how to unite agencies, keep the peace and produce jaw-dropping results.
  7. November 9, 2015: Hear how an international logistics company built an effective thought-leadership program around paid, earned, owned and social media.
  8. November 8, 2015: Gain tips to enhance speaker presence, as well as interview delivery and control techniques.
  9. November 8, 2015: Learn how to create the best content, write an effective pitch, research a thoughtful target media list and customize your media outreach.
  10. November 8, 2015: This session features the Top Five Articles published in PRSA’s Public Relations Journal during the past year, and chosen by a subcommittee of the Journal ’s Editorial Review Board.

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