September 17, 2015: Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
June 11, 2015: It’s no longer just a “nice-to-have.” Journalists expect even small companies and organizations to have a content-rich online newsroom. Find out how they’re using online newsrooms and which features matter most to them.
June 4, 2015: Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
May 14, 2015: When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
April 14, 2015: Google Analytics has been helping communicators carve out important data insights, create smarter communication and allow professionals to make better business decisions. This session offers you an opportunity to fully experience Google Analytics, from high-level strategy to easy functionality.
March 26, 2015: Health care communicators are always on call, and the PRSA 2015 Health Academy Conference, May 13–15, in Washington, D.C., shares the Rx for professional success and healthy business approaches.