September 17, 2015: Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
May 14, 2015: When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
April 14, 2015: Google Analytics has been helping communicators carve out important data insights, create smarter communication and allow professionals to make better business decisions. This session offers you an opportunity to fully experience Google Analytics, from high-level strategy to easy functionality.
March 24, 2015: In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
March 13, 2015: Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
March 12, 2015: A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.