Anatomy of a 2.0 Release

Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More

Webinar

Are your releases among the 3 percent to 45 percent that actually work? Depending on which study you look at, 55 percent to 97 percent of all news releases sent to media outlets are never used. No wonder! Most releases written today are old-fashioned, formulaic and dull. In this session, you’ll learn to create press releases that actually get the word out. You’ll walk away from this program with checklists, formats, dos and don’ts, and rules of thumb for effective public relations writing based on the latest research. They didn’t teach you this in PR 101!

You’ll learn:

• How to take advantage of online distribution to get your release posted on portals, help Google find your site, and reach customers, clients and other stakeholders online.
• How to write better headlines, decks and leads for your releases.
• Why getting the “gobbledygook” out is even more important online than in print.
• How long your release should be.
• How to craft links that help Google find your Web site.
• How to optimize your releases for search engines and human readers.

Instructor

Ann Wylie, president, Wylie Communications, Inc., works with communicators who want to reach more readers and with organizations that want to get the word out. Ann travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T and H&R Block reach more readers. In addition to writing and editing, Ann helps organizations launch or revitalize their Web sites and publications, and helps communicators polish their skills and find new inspiration for their work.

Read Ann's blog postings on our Professional Development blog, comPRehension:  

"Writing Online Releases: Five Tips to Help Google Find Your Web Site"
"How to Make Your Copy More Readable: Make Sentences Shorter"
"Headine How-To's: Three Tips For Propelling Readers Into Your Release"

 Play-Back Registration Available.

Thursday, November 11, 2010
3 p.m. - 4 p.m.

Member $150 / Non-Member $250

APR Accreditation Maintenance Credits Approved: 1.0

Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/Learning/Accreditation.

HOW YOU CAN JOIN THE WEBINAR
Only one registration per site is required. Registration deadline for the live teleseminar is 24 hours prior to the call. Your registration for either the live teleseminar or Play-Back entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar or Play-Back on your speakerphone. You must register and receive a confirmation in order to join the call. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003.

CANCELLATION POLICY
Cancellations must be in writing and sent by mail or fax. Cancellations are subject to a $25 cancellation fee; there are no refunds or credits for cancellations received less than 24 hours before the teleseminar date