About

The Public Relations Society of America (PRSA) is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.

Professional Development

For more than 75 years, PRSA has provided members a wealth of innovative professional development programs, lifelong learning opportunities and leading-edge resources to enhance their knowledge at every stage of their career. We also foster a community of trusted advisors and mentors through networking and special events that enhance the member experience.

Accreditation in Public Relations (APR)

Building on the foundation of communicators’ educational degree and industry experience, PRSA’s APR credential keeps professionals current on best practices and applications in the evolving communications world, positioning them as leaders and mentors in the competitive public relations field.

Advocacy

PRSA advocates for ethical practice, high professional standards, and the long-term credibility of the communications field. As the foremost organization for public relations and communications professionals, PRSA addresses issues that directly impact the way communicators work, always in alignment with the PRSA Code of Ethics.

Our approach to advocacy is intentionally apolitical, rooted in ethics, and focused on the profession's needs. We carefully weigh when to engage and when to hold back, always putting the public interest, member trust, and professional integrity first. PRSA does not weigh in on political or ideological debates; instead, we concentrate on the real-world effects that shape professional standards and public trust in communications. PRSA’s advocacy is guided by the following principles:

• Championing ethical communication and upholding the standards set by the PRSA Code of Ethics.
• Defending the profession’s integrity by calling out misrepresentation, misinformation, or misunderstandings about communicators’ roles and responsibilities.
• Thoughtfully weighing in on emerging issues that matter to our work, like media integrity, transparency, and the responsible use of new technologies.

This framework helps PRSA keep a steady, credible voice, advocating for the profession, not politics, and supporting members as ethical leaders and trusted advisors in a complex communications landscape.

Ethics

The PRSA Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including advocacy, honesty, loyalty, professional development and objectivity. The Code exists to inspire ethical behavior, clearly identify malpractice and other improper behaviors, and provide members support on how to avoid them.

PRSSA

PRSSA is committed to building the next generation of communications leaders and advocates for rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession. The organization has expanded its presence on college campuses since its establishment in 1967 and has chapters across the U.S. and in Argentina, Columbia, Peru and Puerto Rico.

PRSA Foundation

With support from thousands of PRSA members, the PRSA Foundation, an independent 501(c)(3) charitable organization, is committed to promoting diversity among public relations professionals and companies so that they can best serve the public good and address the needs of a diverse world.