"PR 2.0: Riding the Social Media Wave"

Friday, April 25, 2008
9:00 a.m. – 3:30 p.m.

Schedule:

9:00 – 9:30 a.m.
Arrive/Welcome

9:30 – 10:30 a.m.
Get Ahead of the Curve: Latest Social Media Trends/Tools (click to view presentation)
Daryl McCullough, CEO, Paine PR

10:30 – 11:30 a.m.
Breaking Through: Understanding Emerging Markets (click to view presentation)
Jeff De Cagna, chief strategist and founder, Principled Innovation LLC

11:30 a.m. – 1:00 p.m. 
Luncheon/Keynote Presentation:
National Case Study (click to view presentation)
Brian Reich, senior media strategist, EchoDitto

1:15 – 2:00 p.m.
Media's Perspective of Social Media Environment
Howard Mortman, New Media Strategies

2:00 – 3:30 p.m.
Panel:
Social Media Shift: Influencing From the Top and Out
Jeff De Cagna, chief strategist and founder, Principled Innovation LLC
Melanie Miller, vice president of public relations, Sugar Association
Qui Diaz, director of strategy at Livingston Communications (formerly of Ogilvy PR's 360 Degree Digital Influence Practice)

3:30 p.m.
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