Events PRSA Counselors to Higher Education (CHE) 2008 Senior Summit  "PR Partnerships That Deliver Strategic Impact"
Enhance your role as a public relations counselor & strategist
April 16-18, 2008
Washington, DC
Click here to view full Summit presentations
2007 CHE SENIOR SUMMIT Session Presentations Cost-effective Surveys: Cathee Phillips
Effective Web Strategies, Joe Hice
Effective Web Strategies,Sean Carton
Integrated Marketing/Communications Measurement Media: Dina Silver
Marketing ROI, Robert Kerr
University Branding, Joel Seligman
Higher Education in a “Flat” World, Stephen Jolly
Most Recent Teleseminars: Go Ask Your Search Engine: Utilizing News Search and Blog Search to Increase Visibility to Your Institution
Presented by: Greg Jarboe, president and co-founder, SEO-PR
October 25, 2006
Click here for details and to order a cd recording.
The Accountability Imperative: Why Metrics and Measurement are Crucial to Public Relations
Presented by: Jeff Hunt, CEO, GCI Group and adjunct professor, University of Texas
February 28, 2006
Click here for details and to order a cd recording.
Best Practices in Higher Education Web Management
Presented by: Michael Stoner, president, mStoner
Click here for details and to order a cd recording.
Archived Events:
2006 National CHE Senior Summit
"Leadership, Strategy and New Ideas"
April 19-21, 2006
Washington, D.C. Selected Senior Summit presentations can be accessed by clicking on the following links: Click here for the 2006 Summit agenda.
2005 National CHE Senior Summit
"Public Relations Leadership in a Complex World"
April 27 - 29, 2005
Washington, D.C.
The 2005 Senior Summit focused on the challenges of public relations leadership at today's colleges and universities. The Summit's small and highly interactive format allowed the 50 participants to engage in spirited dialogue with reporters, industry leaders and their peers from across the nation. Topics included internal communications challenges, branding, web strategies and current issues such as the the rising cost of higher education and the most effective media relations methods in today's electronic world. In addition to the formal sessions, attendees also had ample opportunity to get to know their counterparts from other universities. In addition to the information gathered during the formal sessions, the contacts made during the Senior Summit are often cited in follow-up surveys as one of the key benefits of attending the meeting.
View Presentations From Past Senior Summits "Building a Meaningful Counseling Relationship with Your President" "Economic Impact" "High Concern Changes the Rules" "The Evolving and Critical Role of Public Relations" "You're Asking Me to Do What"? | 
