Advance registration for this event is now closed. If you would still like to attend, you may register in person at the following time/place:
PRSA Registration Desk
Dupont Hotel (Lobby)
1500 New Hampshire Avenue, NW
Washington, DC 20036
Wednesday, April 15, 4 – 6 p.m.
Please note space is limited and not guaranteed. For questions, contact Don Bill or call (212) 460-1456. Walk away with important tips and tactics for advancing both your career and your institution in this challenging economy. - Understand the changing environment for higher education PR and advocacy.
- Develop your social media strategies and tactics for effective outreach to various publics.
- Broaden your network of contacts with higher ed PR pros from across the nation.
The premier learning and networking event for public relations professionals in higher education, featuring visits with national media, and discussions of higher education funding, advocacy and the role of social media. This three-day summit is attended by leaders in higher education PR and rising stars, providing outstanding networking and learning opportunities for professionals at all levels.
Click here to view the full Summit agenda. If you lead — or aspire to lead — your campus public relations and marketing communications efforts …
If you are looking for a conference that will “raise the bar” and challenge your thinking about PR for higher education …
If you want to introduce your next-generation PR manager to the principles that shape our industry …
… then this is the conference for you!
April 15-17, 2009
The Dupont Hotel (formerly known as Jurys Washington Hotel), Washington, D.C.
PRSA Counselors to Higher Education (CHE) 2008 Senior Summit Presentations  "PR Partnerships That Deliver Strategic Impact"
Enhance your role as a public relations counselor & strategist
April 16-18, 2008
Washington, DC
Click here to view full Summit presentations
PRSA Counselors to Higher Education (CHE) 2007 Senior Summit Presentations Cost-effective Surveys: Cathee Phillips
Effective Web Strategies, Joe Hice
Effective Web Strategies,Sean Carton
Integrated Marketing/Communications Measurement Media: Dina Silver
Marketing ROI, Robert Kerr
University Branding, Joel Seligman
Higher Education in a “Flat” World, Stephen Jolly
Archived Events:
2006 CHE Senior Summit
"Leadership, Strategy and New Ideas"
April 19-21, 2006
Washington, D.C.
Selected Senior Summit presentations can be accessed by clicking on the following links: Click here for the 2006 Summit agenda. 2005 National CHE Senior Summit
"Public Relations Leadership in a Complex World"
April 27 - 29, 2005
Washington, D.C. The 2005 Senior Summit focused on the challenges of public relations leadership at today's colleges and universities. The Summit's small and highly interactive format allowed the 50 participants to engage in spirited dialogue with reporters, industry leaders and their peers from across the nation. Topics included internal communications challenges, branding, web strategies and current issues such as the the rising cost of higher education and the most effective media relations methods in today's electronic world. In addition to the formal sessions, attendees also had ample opportunity to get to know their counterparts from other universities. In addition to the information gathered during the formal sessions, the contacts made during the Senior Summit are often cited in follow-up surveys as one of the key benefits of attending the meeting.
View Presentations From Past Senior Summits: "Building a Meaningful Counseling Relationship with Your President" "Economic Impact" "High Concern Changes the Rules" "The Evolving and Critical Role of Public Relations" "You're Asking Me to Do What"? | 
