Co-branded Research

Proprietary and third-party research provide today’s communications professionals with valuable information with methodologies, best practices and data-driven results that contribute to the development of strategy, tactics, media campaigns and case studies.

Public Relations Journal Articles

Public Relations Journal is a free, web-based, open access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. The Public Relations Journal publishes original research articles, commentaries, research-in-briefs and case studies in a variety of formats including content and articles by academics or practitioners who examine public relations in depth and/or create, test or expand public relations theory.

Explore more Journal articles.

Technology Trends in the Communications Industry

In an effort to identify current trends of technology usage in the Communications Industry, the Public Relations Society of America and theEMPLOYEEapp by APPrise Mobile surveyed over 600 public relations and communications professionals.

The survey was focused around the strategies implemented in organizations’ internal and external communications efforts, and the results showed that companies are behind the times in terms of the technologies they use to communicate.

View the full report.

KSAs and Characteristics of Entry-Level Public Relations Professionals

The Public Relations Society of America and the Institute for Public Relations conducted a joint research study to determine the knowledge, skills and capabilities of entry-level professionals in public relations.

The study found that respondents were willing to improve their KSA gaps through professional development opportunities, especially if supported by their employer.

View the full report.

Other Research

The Annenburg Global Communications Report

The organization’s third annual study is a comprehensive survey of more than 1,000 public relations leaders and students worldwide. Fake news and purposeful distortion of the truth are the top two ethical concerns facing the communications industry, according to the 2018 Global Communications Report, released by the USC’s Center for Public Relations at the USC Annenberg School for Communication and Journalism.

Ninety-two percent of those surveyed cited the increasing proliferation of fake news as the most challenging ethical threat to the communications profession, followed closely by 91% who pointed to their concerns over distortion of the truth. Other top potential ethical issues confronting PR professionals, according to the survey, are defense of malicious behavior (88%), lack of corporate transparency (81%).

Other Research/Topics of Interest

State of Public Relations

The continued convergence of marketing and public relations will have serious implications both for in-house corporate communications professionals and for PR agencies, according to USC Annenberg Study:

USC Annenberg 2017 Global Communications Report

Cision’s 2017 State of the Media Report provides insights from 1,550 of North America’s top journalists:

Cision 2017 State of the Media Report

The Chartered Institute of Public Relations, in partnership with Survation, provide their benchmarking report which shares the views of more than 1500 practitioners, delivering a robust snapshot of the PR practice.

CIPR State of PR 2016


The State of Influencer Marketing 2017 is a survey designed to understand how brands and agencies utilize influencer marketing and how they plan to incorporate it into 2017 plans.

PRWeb State of Influencer Marketing

Search Engine Journal’s Annual Report on the 2017 State of Digital Marketing reflects the input of more than 230 digital marketers on current practices and how the digital marketing industry is changing.

Search Engine Journal 2017 State of Digital Marketing


The Accenture Technology Vision Report touches on both technology and people and discusses the five IT trends and innovations in the 2017

Accenture Technology Vision 2017

The Deloitte Technology Tech Trends Report explores how companies can become ‘kinetic’ organizations in order to thrive amid ongoing technology-fueled disruption.

Deloitte University Press Tech Trends 2017

Gartner’s Top 10 Strategic Technology Trends for 2017 highlights three themes — intelligent, digital, and mesh — and their disruptive potential across industries.

Gartners Top Technology Trends 2017

Case Studies:

The Silver Anvil Awards recognize the best public relations programs of the year and the highest standards of performance in the profession. Commonly referred to as “the Oscars of the public relations profession,” the Silver Anvils culminate in a prestigious awards ceremony each spring in the heart of Manhattan.

Best of Silver Anvil 2017

The 2017 Best of Silver Anvil Award was presented to NASA for “A Year in Space: Communicating NASA’s Historic One-Year Mission from Space to Ground.” View the details of out how NASA’s External Relations Office completed a record-setting year despite a reduction in budget by watching their YouTube video. YouTube video.

Best of Silver Anvil 2016

The 2016 Best of Silver Anvil Award was presented to the Air Force Public Affairs for “Helping a Hero:  Air Force Public Affairs response to heroic Airman Train incident.”  Learn more about how the cross-country and international public affairs teams worked together to effectively respond to this incident .

Looking for more winning strategies?  Check out our members-only access to our database of Anvil Award-winning entries.