PR Industry to Grow to Nearly $20 billion by 2020, According to USC Study
To capitalize on new opportunities, how are organizations responding? With increased headcount and growing budgets, according to the USC Annenberg 2016 Global Communications Report.
From strategy and content to creativity and measurement – report respondents agreed that more will be expected from communicators.
Public Relations Journal Articles
Turf Warfare Continues Over Digital and Social Media
Who should own digital and social media? In the article, “Integrated Influence? Exploring Public Relations Power in Integrated Marketing Communication,” the role of public relations professionals is examined along with how influence may be tied to participation in an organization’s top decision-making body.