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Mobile

A detailed but flexible mobile strategy is an essential component of public relations and communication professionals’ media toolkits, as consumers of all ages increasingly turn to smartphones, tablets, and other handhelds to get their news, entertainment and to interact with social networks.

Articles

PRSA Survey: Communicators Are Slow to Embrace New Technologies

A survey conducted by PRSA and theEMPLOYEEapp by APPrise mobile — an internal communications and employee engagement mobile technology — shows that while companies have embraced social media as an effective way to connect with external audiences, they are still relying on older, more established technologies such as email to communicate internally with employees.

Consider the Mobile Reader

Reading articles on your smartphone can be like reading “War and Peace” through a keyhole. In other words, it’s hard to keep readers engaged when they’re looking at content on a mobile device. The small screen size, variable connectivity and more add up to a lot of usability issues. Ann Wylie discussers three things to keep in mind when considering the mobile reader.

Older Adults Increasingly Getting News on Mobile Devices, Study Finds

Mobile devices have become one of the most common ways for Americans to get news, with the sharpest user growth in the past year occurring among Americans ages 50 and older, a PEW Research Center survey finds.

Engagement Ring: Takeaways From the Mobile Marketing Leadership Forum

At the Mobile Marketing Leadership Forum held in New York City in May 2016, experts discussed how PR practitioners can harness mobile platforms to engage audiences. This article contains some key takeaways from the Forum.

Move Over Millennials, Here Comes Generation Z: Understanding the ‘New Realists’ Who Are Building the Future

As marketers try to comprehend millennials (Generation Y), while also keeping tabs on Generation X and the baby boomers, a new cohort of consumers is rapidly emerging: Generation Z. Roughly defined as those born since 1996, Gen Z is the group of under-20-year-olds, the first generation born into a digital world. The next generation of trendsetters — representing more than 25 percent of the U.S. population (larger than the boomers or millennials, according to the U.S. Census Bureau) — is already beginning to put its stamp on the world.