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For communicators, staying current on today’s evolving marketplace is vital. This content provides insights into the changing ideas and innovations impacting the profession, such as integrated marketing, with an eye on the future

PRSA offers online training webinars and in-person seminars to stay up to date with on going trends and best practices. Check out our calendar for the latest and future sessions.


USC Annenberg Study Finds Positive Outlook for the PR Profession, but Staffing Challenges Remain

The CCO of Today — and the Future

Behavior – The Entry Point for Adding IMC to your Communications Practice

Creating Powerful IMC Strategies and Linked Tactics

Bringing the Future Into Focus: What 2020 Holds for the Profession