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Although we?re at the forefront of PR - leading innovation in media monitoring and measurement - we don?t know it all. That?s why we are out there exploring and learning alongside you. Fresh Ideas from BurrellesLuce gathers eight bloggers, our resident experts, to share their thoughts on media, public relations, and marketing and provide you with a place to share ideas about what matters most to you. Together we can ensure breakthrough communications.
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A recent headline on Bulldog Reporter “Mistrial Appeal Goes South for Recording Industry: It Appears Copyright-Infringement Movement May Have Lost Its Gusto” sure caught my attention. While the article is factual about the events in the case between the Recording Industry Association of America and Jammie Thomas, whom the RIAA is suing for copyright infringement, [...]
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I received a question from a college friend via LinkedIn asking me if I use Twitter and what it’s all about. My reply, “Of course, I use Twitter!” Even though there are over one million Twitter users, it is still not widely known. Twitter is micro-blogging, using only 140 characters in each post. To help [...]
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Yesterday I was preparing some marketing materials to help promote the launch of a newly designed interface for BurrellesLuce Media Contacts - our online media database and news distribution service. To my surprise, this is one of the edits I was asked to make:
“Your Media Contacts subscription comes with email ^and fax^ distribution of your [...]
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One of the most frequent concerns I hear from clients is, “How can I keep costs down, without sacrificing service?” In an economic environment characterized by lower consumer spending, rising unemployment, tightening credit, and inflation pressures that hit both businesses and customers, this question has never been more important. While keeping costs down is essential [...]
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After years of using whatever free phone Verizon Wireless gave me (funny what happens when a phone falls out of your pocket when riding a motorcycle), I recently got an iPhone and made the switch over to AT&T. I couldn’t be more elated with my decision to move into the 21st century, and apparently so [...]
PRC Search connects you with a fully accessible online reference library that houses a vast collection of full-text articles from PRSA's award-winning publications, PR Tactics and The Strategist, as well as hundreds of groundbreaking Silver and Bronze Anvil campaign profiles dating back to 1969. You will quickly and easily find the answers you need within this indispensible knowledge repository.
PRSA members have unlimited FREE access to PRC Search as a member benefit! PRC Search is now available to nonmembers! Search for free and pay for the articles or case studies that you need. Articles $4.99/Case studies $7.99 |
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The PRSA Bookstore and Marketplace features an extensive collection of books and resources to serve your professional needs -- offered at special rates to members. You will also find PRSA branded merchandise -- perfect for speaker gifts, special members or a treat for you!
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Books from Amazon is where you'll find the best and newest public relations book titles selected by PRSA staff. Search quickly and easily by topic, and discover the public relations publications that you need to move your business forward. Order through Amazon and receive the benefits of its discounted prices and cost-effective shipping.
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