PRSA Professional Resource Center

PRC Search: a Free Member Benefit

Non-Members can search for free and retrieve documents for a fee ($4.99/articles, $7.99/Case Studies)

Access to PRSA's knowledge repository is now just a click away! Now you can search and retrieve answers to your most challenging PR research questions from our proprietary electronic database of full-text articles from PRSA's award winning publications Tactics and Strategist and hundreds of award winning case studies from Silver and Bronze Anvils.

Start searching for:

• Full-text articles from Tactics and Strategist.
• Two-page outlines of Silver Anvil Award entries that summarize research, planning, execution and evaluation of previously conducted public relations campaigns.
• One-page outlines of Bronze Anvil Award entries, stating objectives, audiences, budget, and results from previously conducted public relations tactics.

Answers to your research challenges are at your fingertips. You can easily identify articles and cases:

• By Practice Area, for example: "Crisis Management" or "Internal Communications"
• By Industry, for example: "Food/Beverage" or "Sports"
• By Communications Channel, for example: "Press Releases" or "Internet"
• By searching any word or phrase locate precise information, for example: information on a company, product or person. Or use the powerful search engine to combine a category and a "free text" search!

Other services we offer include:

Silver Anvil Winners' Profiles
Search the most recent Silver Anvil Winners' Profiles. Make your own campaign better. Know the research, planning, execution and evaluation of the winning Silver Anvil campaigns. Search by category, industry or use the powerful search engine to search the fulltext.

The PRConline e-Group
As professionals choose to adapt best practices to their communications function, it is more cost effective to share with others in this pursuit. Networking and sharing becomes essential in the practice of quality communications.

This electronic network of active PRSA members, made available from PRSA's Professional Resource Center, is intended to facilitate dialogue among communicators.

Professional Resource Center staff are subscribed, will moderate, but will only interject responses where appropriate. This service is not intended for promotion of commercial products and services, rather it is available to access the expertise and experience of your colleagues.

Available to PRSA members at special rates, the PRSA Bookstore and Marketplace offers an instructive, insightful selection of books, monographs and teleseminar recordings designed to help you further your career and improve your performance.

PRSA and PRSSA logo merchandise are also available for your personal and professional use. 

Customer satisfaction is our number one priority. If you are dissatisfied with your purchase, for any reason, you may return the items within 30 days of receipt for a full refund.