November 9, 2011: Many in the media are claiming that the crisis facing Penn State following allegations of sexual abuse by a former assistant football coach are part of a PR crisis at the university. We say it's wrong for PR professionals to claim that PR can be the savior in this tragic incident.

January 13, 2012: With the rise of social networking and sharing platforms like Facebook and Twitter, today’s crises can take on the half-life of radioactive plutonium. Search engines never forget. Read more for online reputation management (ORM) steps that organizations can take now to reduce the risk of search results being hijacked by unfavorable online chatter.

March 30, 2012: This week’s PRSA “Friday Five” post — an analysis of the week’s biggest PR and business news and commentary — explores some of the methods behind coping and responding to brand crises. The posts we’ve curated examine the significant role that strategic crisis communications planning plays in restoring a brands reputation and how that can increase positive consumer engagement.

January 6, 2012: Penn State University’s horrific child-abuse scandal — and their initial tone-deaf response — created public outrage and shattered the university’s credibility. Here, John Guiniven, Ph.D., APR, Fellow PRSA, discusses how Penn State can slowly rebuild trust with key stakeholders.

January 3, 2012: Managing a crisis is 60 percent preparation and 40 percent execution. Here are ten steps you can take now to make sure your organization is ready when a crisis strikes.

June 28, 2011: Online crises can arise unexpectedly and escalate quickly. But if companies know how to plan for and react to these crises, they can avoid much of the reputational damage they cause. Media and analyst relations professional Ryan Zuk, APR, shares his insights on effective preparation and response to an online crisis.

November 16, 2011: A roundup of commentary and insight from public relations professionals who work at colleges regarding the communications lessons of the Penn State crisis.

October 21, 2011: Earlier this year, CareerCast.com named “public relations officer” the second-most stressful profession in America. Joan Gladstone, APR, Fellow PRSA turned to PRSA members and asked what aspects of their jobs were most stressful and how they coped. Here, she shares some of her insights and strategies for managing stress successfully.

April 12, 2012: Companies routinely put systems in place to protect core business assets, such as brand equity and physical infrastructure. Now, companies are allocating resources to protect an asset of comparable importance: reputation.

March 16, 2009: ... Crises you can plan for: Preparing for the expected crisis. 0 Comments. March 16, 2009. Copyright © 2009 PRSA. All rights reserved. ...