July 19, 2011: How do you set yourself from the rest of the crowd? What are the expectations of public relations students (undergraduate, graduate and Ph.D.) after graduation? Here are a few points to take into consideration when looking for potential jobs in public relations.

July 3, 2012: Can PR and advertising play nicely together? 5 tips for agency integration

August 31, 2012: Diane Centeno is director of advertising, media and brand for SeaWorld Parks & Entertainment and oversees IMC strategic planning, creative development and media strategies for five theme parks in Tampa, Fla., Williamsburg, Va., and Langhorne, Pa. For this month’s Profiles in PR feature, she talks about integrating these brands, social media, and the challenges of the travel and tourism industry.

... Learn more about the online MS in Integrated Marketing Communications (IMC) program at West Virginia University. ... Website: http://imc.wvu.edu/. ...

February 27, 2012: Public relations firms help secure favorable public exposure for their clients, advise them in the case of a sudden public crisis and design strategies to help them attain a certain public image. Toward these ends, public relations firms analyze public or internal sentiment about clients; establish relationships with the media; write speeches and coach clients for interviews; issue press releases; and organize client-sponsored publicity events, such as contests, concerts, exhibits, symposia, and sporting and charity events.

April 2, 2012: Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

December 21, 2012: ... et al., 2005) and an integrated communication strategy with a ... 2. The Integrated Marketing Communication (IMC) approach and related concepts of ...

February 28, 2013: ... Description: • The role of IMC in the marketing process • Public relations, publicity and corporate advertising Case: Lowes (Click To See Details) ...

April 12, 2011: ... Integrated marketing communication is a customer-centric, data-driven method of communicating with consumers. IMC- the management of all ...

Richard Spector , senior manager of corporate development at the Public Relations Society of America, has been working with PRSA National’s Jobcenter for five years. Spector has counseled job seekers on resume writing, the changing roles of public relations, personal branding and interview preparation. He has presented at NYU SCPS, WVU IMC and The Black Public Relations Society. He has written career articles for PRSA’s blog ComPRehension , Public Relations Tactics and contributes content regularly for PRSA Jobcenter. Previously, he was manager of research for 17 years with the Direct Marketing Association.