December 19, 2011: A look at the 12 biggest trends in the public relations industry in 2012, as predicted by 12 of the profession's best thinkers and executives.

April 12, 2011: In 2010, PRSA met its annual financial goal of returning 1 percent of budgeted expenses to the Society’s financial reserves.

January 3, 2012: With thoughts (and client budgets) turning to the New Year, PRSA continues our tradition of an annual PR industry forecast. This year, we feature contributions from 12 creative thinkers in public relations. We asked for insight into trends they believe will fundamentally change the PR industry in 2012. elow is a compilation of their thoughts.

March 31, 2011: PR agencies that understand what it takes to lead inspire their employees to be willing participants — partners in making the agency thrive. PR leaders have to develop their skills at the highest level to compete in today’s environment. Adopting these 12 leadership qualities will help build a company that will not only survive, but will also thrive.

October 20, 2011: Creating compelling content is a theme running through the PRSA 2011 International Conference this year. CNN’s Soledad O’Brien, Fleishman Hillard’s Steven Kostant and Wylie Communications’s Ann Wylie all talked about the “art” behind creating compelling content. So, whether it’s a speech, blog post, Facebook status update or pitch, here are the five things I learned by sitting down with these three content masters.

February 5, 2013: ... As we wrap up this year's #PRin2013 series, here is a recap of what our 12 contributors predicted for the public relations industry in 2013. ...

December 2, 2011: A snapshot of submissions to the PRSA Public Relations Defined initiative shows that after 12 days, the words organization, public, communication and relationships are the most popular terms. What is your definition of public relations?

March 12, 2013: I often get asked by students as well as by my colleagues what I see in store…what’s in the future…for our profession. Colleagues because they think I

December 28, 2012: This week we look back at some of our favorite Friday Fives and highlight five major trends in 2012.

December 28, 2011: Leaders of small- to mid-size PR firms and consultancies often have some of the greatest challenges in assessing, anticipating and planning the future. PRSA Board Member Blake Lewis discusses some issues to consider in the annual PR agency planning process.