May 3, 2013
As agencies try to transform themselves and better serve clients in the 21st century, PR giant Fleishman-Hillard is reshaping itself in significant ways, The New York Times reports.
The firm rebranded itself as FleishmanHillard, with a new logo and slogan — “The power of true” — to signal its move to become a more integrated marketing-communications agency.
The firm aims to be “channel agnostic,” meaning that it blends various forms of communication — whether paid, owned, earned or shared — to reflect “how the public consumes media today,” says Dave Senay, president and chief executive of FleishmanHillard.
Mark O’Brien, president of DDB North America, says that because of innovations like social media, agencies have evolved from “trying to connect people with brands” to “trying to connect people with people to connect with brands.” — Greg Beaubien