August 16, 2013
Why should CEOs use Twitter?
Forbes calls it a platform on which to build a personal brand, a tool that lets leaders talk about themselves, their company, products and services. But Twitter also gives CEOs the chance to listen, an opportunity most are missing. According to a recent study by Domo and CEO.com, only 4 percent of CEOs are tweeting and almost 70 percent have no social-media presence at all.
To overcome reluctance to social media, eliminate the second word, Forbes.com suggests. Sociability is an inherent human trait, and technology is letting people connect, communicate, share, build, invent, conspire and celebrate in new ways. Leaders of industries that are losing relevance with younger people should ask themselves whether they are choosing to be antisocial CEOs.
Opting out of being social means missing the chance to learn what consumers want. Social media like Twitter let CEOs join the conversation and hear what the world is saying about issues that matter to their companies and clients. Such feedback also helps executives avoid the trap of talking only to people who share their views. — Greg Beaubien