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Solo Practitioner Survey Results: 2006

Summary

For solo practitioners, one of the best sources of information and knowledge are other independent practitioners. Every other year for the last eight years, Vincent Hazleton, APR, Ph.D., Fellow PRSA, from Radford University in Virginia, and Jay Rayburn, APR, Ph.D., Fellow PRSA, from Florida State University, have conducted a survey of business practice issues related to independent practitioners of public relations.

The latest independent practictioner survey provides a statistical snapshot of the business practices of the solo practitioner.

Survey data covers topics such as:
o The number of years public relations practitioners worked in the field before becoming independents
o The geographical area of their practices (local, regional, national, international)
o The business model of their firms (virtual firm, counseling firm only, technical services firm only, full service firm)
o % of time spent on admininstration, providing services to clients, and building new business
o % of time counseling clients, providing media relations, writing, producing communication tools, managing events, conducting resesarch, conducting community events, producing press kits and creating & monitoring the Internet and weblogs
o Whether clients are charged hourly, by the project or both
o What their rates are for profit and non-profit clients, as well as what their average fee per project is
o What percentage require a retainer, and the minimum required
o Billings for overhead and for fees
o Gross profit of the firms before taxes
o What type of clients they serve (small corporations, large corporations, non-profits, pr firms & advertising agencies, associations, government agencies, individuals and family owned businesses)

Click VIEW PDF to see the PDF presentation with the results of the 2006 Solo Practitioner Survey