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PR in the News: How a Sample of Network Newscasts Framed Public Relations
Publication Date: 2009 Winter
Source: SO03 Public Relations Journal
Product Code: 6D-030105
Organization/Author/Firm: Emily Kinsky, Ph.D., / Coy Callison, Ph.D., Communication Division, / Pepperdine University; / College of Mass Communications, / Texas Tech University
Industry: Media
Format: Academic Journal Article
Source: SO03 Public Relations Journal
Product Code: 6D-030105
Organization/Author/Firm: Emily Kinsky, Ph.D., / Coy Callison, Ph.D., Communication Division, / Pepperdine University; / College of Mass Communications, / Texas Tech University
Industry: Media
Format: Academic Journal Article
Member price:
FREE
Non-Member price:
FREE
Summary
Kinsky and Callison conducted a content analysis on a random sample of news stories using PR-related terms on ABC, CBS, and NBC evening news broadcasts from 1997 to 2005. A Lexis-Nexis keyword search resulted in 530 transcripts using common references to public relations. Of the 530 stories resulting from the search, 36% were randomly selected for coding. Out of the list of 12 referencing terms, the most common was “public relations.” Overall, the terms were used properly more often than improperly, but the most common type of reference was a cliché. Terms were used negatively more often than positively or neutrally. Politics/government stories had the most negative framing of PR.
