2012 Silver Anvil Award of Excellence Winner — Marketing Consumer Services — Health Care Services
Shepherd Center teamed up with the American Trauma Society, Brain Injury Association of America, Christopher & Dana Reeve Foundation and National Spinal Cord Injury Association of America, as well as ten trauma care hospitals, and over 50 other trauma care hospitals nationwide to distribute a first-of-its-kind national educational program to help newly injured brain and spinal cord injury patients and their families cope with their catastrophic injury or illness. Shepherd recruited its trusted communications partner, KPKinteractive, to create and produce the DVD and companion material series and website content. The initial print run "sold out" in four months and 15,000 people visited the websites in 2011.
Campaigns that are Marketing Consumer Services include programs designed to introduce or launch new services or promote existing services to a consumer audience.