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2012 Silver Anvil Award of Excellence Winner — Marketing Business To Business — Products
With the indispensable support of MSL New York, Crest Oral-B launched the Pros in the Profession program to recognize the essential role of dental hygienists and the important part they play in their patients’ lives. In fact, many practicing dental hygienists in the United States serve on the front line of oral care at the dental office, providing patients with recommendations and advice that promote good oral health. Through this annual program, Crest Oral-B rewards a selection of deserving professionals, as nominated by their peers, who truly make an impact on patients and for the oral health cause.
B2B (Marketing Business To Business) includes programs designed to introduce new products or promote existing products to a business audience.