Log in to MyPRSA to View or Purchase this item.
2006 Silver Anvil Award Winner – Reputation Management / Brand Management – Associations
The Minnesota Hospital Association and member hospitals faced the intimidating challenge of being the first state in the nation to pass a law that mandated a public, hospital-specific report of 27 kinds of medical errors. There were concerns that releasing this sensitive data could cripple the intent of the reporting law – which was to increase the reporting of errors in order to learn from them. Along with the broad efforts to partner with policy-makers and other stakeholders, MHA used research, careful planning and a thoughtful media strategy that resulted in the successful positioning of Minnesota as a leader in patient safety, secured public trust and ultimately protected the integrity of the error reporting system.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.