Publication Date: 2007
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2007 Silver Anvil Award Winner – Reputation Management / Brand Management – Business (Companies with sales of more than $500 million)
The historic merger between SBC Communications and AT&T Corp. created the nation’s largest communications company – AT&T Inc. – and kicked off a major campaign to introduce the new AT&T brand to a diverse mix of important stakeholders. Following months of research and planning, the communications team orchestrated a series of internal and external announcements and events to generate both excitement and support for the company’s new name, ticker symbol and mark, including 43 logo-unveiling celebrations for employees. The team quickly refocused it efforts to support the most aggressive advertising and brand reputation campaign in the combined company’s history, which continues today.
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