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San Diego Boat Show
Source: SO08 Silver Anvil Award
Product Code: 6BW-0703D22
Organization/Author/Firm: National Marine Manufactures Association, c3 Communications, Inc.
Industry: Associations - Nonprofits
Specialization(s): Special Events - Observances / Special Events - Observances 7 days or less
Format: Campaign Case Study (Silver Anvil)
Summary
2007 Silver Anvil Award Winner – Events and Observances (Seven or Fewer Days) – Associations / Non-Profit Organizations
c3 Communications, Inc. (c3) was hired by the National Marine Manufactures Association (NMMA) to promote the 2006 San Diego Boat Show – the largest in-water and convention center show in California. c3 had four-months to implement the campaign for the show held, January 5-8, 2006, at the San Diego Convention Center and Marriott Marina. c3 was challenged to increase the show’s attendance by 30 percent from 20,076 to nearly 26,098. NMMA confirmed that San Diego nailed the 30 percent attendance increase and secured the most media coverage that has ever been evinced. All this was due to the PR push alone. There was no change to the advertising buy from the previous year.
