Publication Date: 2007
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2007 Silver Anvil Award Winner – Integrated Communications – Consumer Services
For 16 years in Central Florida, Arnold Palmer Hospital for Children & Women offered healthcare services for women and children. When Arnold Palmer Hospital was transitioned to a pediatrics-only facility, Winnie Palmer Hospital for Women & Babies was developed with a vision quite different from most hospitals - it resembled a high-end hotel and ensured that each patient was enveloped in luxury and comfort. PUSH and Winnie Palmer Hospital partnered to introduce Winnie Palmer Hospital and, within three months, created high brand awareness and differentiated each hospital within the market, with consumers clearly understanding the distinct services offered by each.
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