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FPL's Storm Secure Program Leaves Hurricanes in the Past
Source: SO08 Silver Anvil Award
Product Code: 6BW-0802B20
Organization/Author/Firm: Florida Power & Light Company (FPL), RBB Public Relations
Industry: Utilities / Energy
Specialization(s): Reputation Management / Media Relations / Crisis Management / Brand Management / Advertising Branding
Format: Campaign Case Study (Silver Anvil)
Summary
2008 Silver Anvil Award Winner – Reputation Management / Brand Management – Business – Companies with Sales of More than $500 Million to $10 Billion
Years of unprecedented hurricane activity left Florida residents shaken and critical of their electric provider, Florida Power & Light Company (FPL). The company had a new plan to protect the electrical grid from future storms, but winning back public trust proved even more challenging. FPL and rbb Public Relations launched the Storm Secure communications program to communicate enhanced storm preparations and win back customer and media confidence. At the end of the campaign, more than half of FPL’s customers felt the utility was better prepared for storm season, and overall satisfaction with the company was restored to pre-storm levels.
