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Thinking Big: The Next Phase of Casual Male Retail Group

Publication Date: 2008

Source: SO08 Silver Anvil Award
Product Code: 6BW-0814A02
Organization/Author/Firm: Casual Male Retail Group,   Weber Shandwick Worldwide
Industry: Retail
Specialization(s): Investor Relations
Format: Campaign Case Study (Silver Anvil)
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2008 Silver Anvil Award Winner – Investor Relations – Companies with sales up to $500 million

Over the course of the last year, Casual Male Retail Group announced several new ventures that have escalated the company’s position as a lifestyle brand. However, these new ventures led to a misperception on Wall Street that CMRG had lost its focus by spreading itself too thin.

With the counsel of Weber Shandwick, CMRG embarked on a campaign to re-educate the investment community and sought out to use the business and financial media to showcase the strategy behind the new direction of the company and the long-term stock growth potential. Through use of strategic media, CMRG successfully shifted its reputation.

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