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Crystallizing a Response to a Crisis
Source: SO08 Silver Anvil Award
Product Code: 6BW-0911A05
Organization/Author/Firm: Imperial Sugar, Edelman
Specialization(s): Crisis Management
Format: Campaign Case Study (Silver Anvil)
Summary
2009 Silver Anvil Award Winner – Crisis Communications – Business
When the Imperial Sugar plant exploded in Port Wentworth, Georgia, the company in partnership with Edelman, launched a public engagement program to disclose information in a methodical and timely manner, to reassure a host of audiences, including employees, stakeholders, investors, elected officials and the media, and to engage the public in helping the company support the Imperial Sugar employee family. The effort launched by Imperial, supported by Edelman and largely executed by the community of Port Wentworth and Savannah, fortified Imperial’s relationships and facilitated its short term goal of rebuilding and long-term business needs.
