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Won't You Come Home, Nurse Bailey?
Publication Date: 1968
Source: SO08 Silver Anvil Award
Product Code: 6BW-6807C
Organization/Author/Firm: Hospital Council of Maryland, Inc.
Industry: Associations - Nonprofits / Health - Medical - Pharmaceutical / Professional - Trade Services
Specialization(s): Institutional Programs
Format: Campaign Case Study (Silver Anvil)
A recruitment campaign designed to encourage inactive Registered Nurses to return to the profession to help avert a catastrophe in the making.