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The Tylenol Tragedy
Publication Date: 1983
Source: SO08 Silver Anvil Award
Product Code: 6BW-8313A42
Organization/Author/Firm: Johnson & Johnson / McNeil Consumer Products Company
Industry: Health - Medical - Pharmaceutical
Specialization(s): Crisis Management / Reputation Management / Investor Relations / Integrated Communications
Format: Campaign Case Study (Silver Anvil)
An unknown murderer poisoned Extra-Strength Tylenol capsules with cyanide and seven people died in the Chicago area. Johnson & Johnson received special recognition for their extraordinary response to this situation.