This guide provides recommendations for creating and managing internships in the three issue areas discovered by research:
o Responsibilities of internship providers.
o Responsibilities of faculty and universities.
o Responsibilities of students.
These recommendations are being adopted by PRSA as a set of standards for best practices. The objective of these guidelines is to optimize the student internship experience for the provider and the student so that PRSA internship providers have a hand in advancing the profession and cultivating practitioners of tomorrow in a fashion that is mutually advantageous. The most successful internship programs that meet or exceed expectations of these three key groups—students, educators and providers tend to share these attributes.