Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

AIDSVu: Mapping the HIV Epidemic Where You Live


Publication Date: 2012

Source: SO09 Bronze Anvil Award
Product Code: 6M-120441
Organization/Author/Firm: Gilead Sciences & Rollins School of Public Health at Emory University,   Gibraltar Associates
Industry: Government - Public Affairs / Health - Medical - Pharmaceutical / Education / Associations Nonprofits
Specialization(s): Media Relations
Tactics: Newspapers / Television - Cable / Internet
Member price:
FREE
Non-Member price:
$7.99


Summary

2012 Bronze Anvil Award of Commendation Winner - Media Relations - Associations / Nonprofit Organizations

Gibraltar Associates (GA) recognized the steep decline in media coverage on the domestic HIV/AIDS epidemic in recent years, and approached client Gilead Sciences, Inc. with an idea: build a world-class, interactive map to show the intensity of the epidemic across the country, while localizing the disease for media, stakeholders and legislators. The theory: making data about HIV widely available, locally relevant and easy-to-understand would reignite awareness and lead to a renewed interest in the fight against HIV/AIDS.

MEDIA RELATIONS — Associations / Nonprofit Organizations: Tactics, programs and events driven entirely by media relations for an association or nonprofit organization.




Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.