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2012 Bronze Anvil Award of Excellence Winner - Media Relations – Associations / Nonprofit Organizations
Gibraltar Associates (GA) recognized the steep decline in media coverage on the domestic HIV/AIDS epidemic in recent years, and approached client Gilead Sciences, Inc. with an idea: build a world-class, interactive map to show the intensity of the epidemic across the country, while localizing the disease for media, stakeholders and legislators. The theory: making data about HIV widely available, locally relevant and easy-to-understand would reignite awareness and lead to a renewed interest in the fight against HIV/AIDS.
MEDIA RELATIONS — Associations / Nonprofit Organizations: Tactics, programs and events driven entirely by media relations for an association or nonprofit organization.