July 11, 2012
IPad users are causing news outlets to rethink how they distribute their daily news, according to a recently released Reynolds Journalism Institute study.
With most tablet owners using their devices at home after 5 p.m., newspapers may very well begin updating their content in the late afternoon to replace the traditional evening newspaper, said Roger Fidler, program director of digital publishing at Reynolds Journalism Institute.
The survey also revealed:
h/t: Jim Romenesko @romenesko
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.