The iPad becoming the everyday evening paper, study finds
July 11, 2012
IPad users are causing news outlets to rethink how they distribute their daily news, according to a recently released Reynolds Journalism Institute study.
With most tablet owners using their devices at home after 5 p.m., newspapers may very well begin updating their content in the late afternoon to replace the traditional evening newspaper, said Roger Fidler, program director of digital publishing at Reynolds Journalism Institute.
The survey also revealed:
- 60 percent of large media tablet users and 50 percent of smartphone owners consider their experience consuming news on their mobile device to be better than compared to a printed newspaper.
- 63 percent of all mobile device owners spend an average of five hours every week keeping up with the news electronically.
- 73 percent of large media tablets owners and 59 percent of smartphone users said that they enjoyed live streaming radio over listening to a traditional radio. — Dan Benson
h/t: Jim Romenesko @romenesko