October 1, 2012
Digital news consumption has taken a heavy toll on print newspapers, but now television is also increasingly vulnerable to losing the next generation of news consumers, says a survey from the Pew Research Center. Many people now receive news on cell phones, tablets or other mobile platforms, often via social media like Twitter.
Fifty-five percent of those surveyed said they had watched the news or a news program on television the day before, little changed from recent years. But among adults under 30, nearly as many saw news on a social networking site (33 percent) as they saw any television news (34 percent). Just 13 percent read a newspaper in print or digital form.
Changing demographics are particularly noticeable in audiences of local and cable news. The number of 18-to-29 year-olds regularly watching local news fell to 28 percent, from 42 percent in 2006. More than twice as many of those 65 and older as those under 30 said they regularly watch cable news (51 percent versus 23 percent). CNN’s regular audience has fallen to 16 percent, according to the survey. Twenty-one percent said they regularly watch Fox News, almost twice the number who regularly tune into MSNBC. — Greg Beaubien
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.