October 8, 2012
Although the newspaper industry has seen some major changes in the past few years with staff cuts and low readership, U.S. daily newspaper publishers are optimistic about the future.
A recent study by Michael Jenner, the Houston Harte Endowed Chair at the University of Missouri School of Journalism and Reynolds Journalism Institute at MU, found that two-thirds of the respondents (of 450 publishers, presidents, senior vice presidents or other senior managers from various dailies) have a positive outlook, while four percent were not optimistic.
Sixty percent said that they don’t envision a time when their newspapers will not publish print editions. However, they are still dedicated to using digital platforms like mobile and websites — 90 percent said that they think revenues will increase for their digital publications next year.
Respondents also indicated threats to the industry such as declining print circulation, advertisement revenue and the lack of development resources.“More than 40 percent of publishers viewed declining resources as a serious threat to their publications,” Jenner said. “With the poor economy, many newspapers have been forced to implement large cuts to their staffs in recent years. This makes it very difficult for papers to innovate and develop new revenue models, particularly in the digital sphere. If newspapers want to survive in their current form, they are going to have to find ways to maintain enough resources to find new forms of revenue.” — Amy Jacques